NBC apologizes for using ‘she’ pronoun while covering women’s freestyle skiing

NBC has broken rule #1 — never bow or capitulate to the woke mob.

NBC anchors were referring to Swedish skier Elis Lundholm, who was reportedly born a woman, but “identifies” as male, yet was competing in the women’s freestyle division when the “wrong” pronouns were used.

Elis Lundholm is a woman who wants to be regarded as a man and treated as a man, but also be allowed to compete in the woman’s division.#Olympics #SundayMorning pic.twitter.com/B7SBz8X7qH

— Dr. Jimmy Yam (@JimmyJoeYam) February 8, 2026

“Getting off course here though…oh she just skids out of that gate,” the announcers said to an international audience on NBC’s streaming platform Peacock. “She’s going to hop up and go around to make sure she does not DNF as she continues down the line here.”

“Getting off course here though…oh she just skids out of that gate,’ the commentary continued. “She’s going to hop up and go around to make sure she does not DNF as she continues down the line here.”

That’s A LOT of “she’s”!

Apparently, Lundholm’s team wasn’t too happy about the coverage, and NBC was quick to capitulate.

“NBC Sports takes this matter seriously,’ NBC said. “Today we streamed an international feed with non-NBCUniversal commentators who misgendered Olympian Elis Lundholm. We apologize to Elis and our viewers, and we have removed the replay of that feed.”

Lundholm finished 29th on Tuesday and is reportedly the openly trans athlete competing in this year’s games.

Of course, there are many ways to look at it, and Lundholm’s participation in the women’s games is sparking debate even among some in the trans community.

Elis Lundholm proving trans identified athletes can quite happily compete with their own sex

Now kick trans identified males out of women’s sport https://t.co/DTgFa5eDbQ

— Le_Sorelle_Arduino KPSS (@Sorelle_Arduino) February 11, 2026

This is horrible and they should be ashamed of participating.

— Brianna Wu (@BriannaWu) February 11, 2026

Here’s a piece from Sweden Herald. There is, in a way, nothing to see here.
But in another way there is: Lundholm is a walking/skiing refutation of the claim that it’s unreasonable to require TiM athletes to compete in their sex category. It’s said that this is the… pic.twitter.com/vhhElM5cHW

— Jon Pike (@runthinkwrite) February 2, 2026

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