(Video Credit: Associated Press)
As Americans suffer under the burden of staggering inflation, retailers are reportedly engaging in “shrinkflation” by reducing the size of products to dishonestly hide skyrocketing prices.
In other words, some of the items we buy may stay the same price or even drop in cost but if you check the size or amount, it has probably been reduced in an attempt to hide inflation biting. What you think you see is definitely not what you are getting in stores these days when it comes to quantity or size versus what you pay. The sleight of hand to communicate less is more to consumers is simply not working.
“Notable brands to ‘shrinkflate’ their products in recent months as the American dollar continues to lessen in value include Charmin, Bounty, and Gatorade, which have all been downsized in recent months but have retained their previous prices,” the Daily Mail reported Wednesday.
“Joining the parade of downsized products is cereal stalwart Honey Bunches of Oats, which has seen the weight of its standard box, previously 14.5 ounces, lessen to 12 ounces — a reduction of roughly 17 percent,” the media outlet noted.
(Video Credit: The Daily Mail)
Honey Bunches of Oats, which now has 17% less.
That is almost two bowls of cereal less as their 14.5-ounce boxes went down to only 12 ounces.#shrinkflation pic.twitter.com/Ua3F7EdDWs
— Wall Street Silver (@WallStreetSilv) June 7, 2022
Angel Soft toilet paper is also reducing its roll size from 425 sheets to 320, according to the Daily Mail. Bounty paper towels have shrunk from 165 sheets per roll to 147 as of late last year. Gatorade has noticeably dropped the size of its bottles from 32 ounces to 28 ounces. “Shrinkflation” is hitting most items on store shelves now as inflation keeps climbing and the value of the dollar keeps dropping.
Companies are ostensibly attempting to trick consumers into not noticing the incredible shrinkage of their products by keeping containers the same size instead of just owning what they are doing. They are likely hoping that consumers won’t notice, but that almost never works.
Folger’s coffee is a great example of this kind of flawed logic. They have cut the amount of coffee per container attributing it to new and improved roasting methods. The explanation has angered buyers instead of mollifying them. Consumers just aren’t buying the ploys and excuses manufacturers are putting out there anymore.
Gummy Bears: 5oz to 4oz
Detergent: 75oz to 67.5oz
Coffee: 51oz to 43.7oz
Toilet paper: 425 sheets to 320 sheets
Tooth paste: 4.1oz to 3.8ozBidenflation has turned into shrinkflation — a double whammy for Americans.
— Lance Gooden (@Lancegooden) June 9, 2022
“Last month, the company elected to dramatically drop the number of ounces displayed on those canisters – previously 51 ounces, now 43.5 ounces – while keeping the number of cups that it says each package will yield, at 400, the same,” the Daily Mail reported. “When confronted about the 7.5 ounce reduction per canister last month on social media, which should see a decrease of more than a dozen cups of coffee, the company cited a new, more efficient bean pressing technology as to why the cup count has not been changed.”
“We have employed a new, roasting technology that makes the most out of every bean — resulting in lighter-weight coffee grounds that deliver the same taste you love across the same number of brewed cups,” the company justified on Twitter. “Through the use of this new roasting process, we’re able to get more coffee flavor from each bean while providing the same amount of coffee servings.”
“The total weight of our coffee products will be reduced, but the amount of coffee you receive, by way of total servings, will remain the exact same. Hope this clears up any confusion,” the company lamely claimed.
The rationalization for the reduced amount didn’t go over well with customers.
Give me a break! A lighter coffee ground? You’re greedy, I’ll switch brands!
— Melbeach (@Melbeach10) June 7, 2022
(1/2) Through the use of our new roasting process, we’re able to get more coffee flavor from each bean while providing the same amount of coffee servings. You’ll notice that the total weight of our coffee products will be reduced, but the amount of coffee…
— Folgers (@Folgers) June 7, 2022
(2/2) you receive, by way of total servings, will remain exactly the same. We hope this clears up any confusion.
— Folgers (@Folgers) June 7, 2022
Kleenex has had five tissues disappear from each of its trademark Ultra-Soft boxes, going from 65 to 60. That’s nearly a 10 percent decrease.
Inflation? What inflation?#shrinkflation pic.twitter.com/8kEV1m82ph
— Wall Street Silver (@WallStreetSilv) June 8, 2022
Arm & Hammer has shrunk its 75-ounce bottle of laundry detergent to 67.5 ounces.
Other brands shrinking their products in recent months include Crest, Wheat Thins, Quaker, Ziploc, and Dial.
“Shrinkflation” is nothing new but since President Joe Biden has come into office and inflation has gone through the proverbial roof, it has really taken off. Not only are Americans being crushed at the gas pump, they increasingly can’t afford to put food on the table.
Inflation, stagflation and now shrinkflation. pic.twitter.com/hiqnUGs56W
— howardfineman (@howardfineman) June 7, 2022
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