Luxury watch brand sticks it to radical left with powerful ‘What is a Woman?’ ad

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Luxury brand Egard Watches out of Florida, headed by actor Ilan Srulovicz is bucking the woke trend pushing gender identity with an ad called “What is a Woman?” honoring women for being women while taking a blatant slap at transgender athletes in sports.

The ad asserts that leftists are working to make womanhood “lose all meaning.”

“How long do we sit idly by and not stand for the sacred value of womanhood as it loses all meaning?” the ad asks. “Because we believe that womanhood is a birthright.”

“What is a woman?” the ad posits. “Is women’s history of achievements quickly being erased?”

“Is a woman a feminine force of nature?” it adds. “Is a woman a sister, a daughter, a mother? Is a woman the wonder of childbirth?”

“Is a woman a warrior who fought for her place?” the ad goes on highlighting the goodness and strength of womanhood.

(Video Credit: Egard Watches)

Srulovicz is a well-known actor who has appeared in “Deep Water Horizon,” “NCIS: New Orleans,” and “The Walking Dead.”

With his high-end watch company, he has bucked politics before, taking a stand against Gillette with an ad called “What is a Man?” which countered the company’s claims of toxic masculinity.

His company is now celebrating women instead of tearing them down.

(Video Credit: Egard Watches)

“We crafted an ad campaign that celebrates our grandmothers, mothers, sisters, aunts, and daughters, and everything they represent to paint a stark contrast to the lies we are all being told,” the actor declared. “The push for transgender rights is no longer about equality, it’s now a cleverly-crafted lie that comes at the expense of women. We ask all Americans to join us to speak truth.”

Egard Watches is an outlier currently in the business world. Woke progressive companies such as Nike, Addidas, Convers, and Lululemon have gone all-in for the transgender movement. Not Srulovicz, he considers it destructive.

“I think there’s this huge culture war taking place where there’s a certain percentage of the culture that wants to do away with the concept of gender entirely, and a lot of corporations are very woke nowadays, and they think that’s who their best clientele is,” he told the Washington Times. “And then there’s the silent percent of the country that strongly believes that these things do have value and do have meaning, and no one’s fighting for their side.”

Following the release of the ad, Srulovicz claims that YouTube has suppressed it and limited his reach, in effect, shadowbanning it.

“They’re letting it play, but it’s not getting any organic searches,” he contended. “The view count doesn’t make any sense. It goes up and then it comes down again, and then they’ve restricted us from advertising across all Google platforms. So if you can’t advertise an ad and they close down any organic searches for it, your ad is not going to get any views.”

“There’s been a lot of women, a lot of men, a lot of fathers and brothers who have said, ‘It’s so nice to see someone stand up for my daughter,’” Srulovicz commented. “There has been a little bit of the hate mail — that’s always expected. But compared to the positive responses, it’s not relevant to us.”

In June 2020, Egard also ran an ad called “Speak Truth – A message that needs to be heard” in support of law enforcement during the Black Lives Matter protests while the left was calling to defend the police. Fox Nation awarded Srulovicz its 2020 Award for Courage for the video.

“That’s an ad just humanizing police, and it was considered political advertising,” Sruloviz told the Washington Times. “When in comparison there were ads literally showing police as white supremacists, and that was completely fine.”

“I have a bit of a history of making ads in support of what I believe,” the watch retailer remarked.


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