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According to a new study conducted by the Brunswick Group, Americans are decidedly against woke corporations delving into politics and overwhelmingly view corporate activism as self-serving phony panderism used for marketing and manipulation.
Consumers have made it exceedingly clear that they don’t approve of actions such as Disney firing actress Gina Carano, the censorship of Dr. Seuss’ books, or Amazon pulling a documentary about Supreme Court Justice Clarence Thomas. Many have protested by ditching companies that pull these kinds of stunts but corporations don’t seem to be getting the message.
A jaw-dropping 63 percent of corporate executives “agree unequivocally that companies should speak out on social issues.” But their politicized viewpoints don’t align with those of voters. Only 36 percent agree with them. Corporate leaders also seem to have “a highly inflated sense of how effective corporate communication has been on social issues compared to voters,” according to the study.
Unbelievably, 74 percent of business executives actually think corporate activism is effective. Voters don’t see it that way… only 39 percent believe it works.
"Woke" corporate fat cats can go to hell–they're certainly heading their companies and their nation towards oblivion.
And Enes Kanter Freedom is a TRUE American HERO!!!
Go woke, go broke? Americans don't care for corporate activism https://t.co/Hru44hxqU6 via @nypost
— Nan Hayworth, M.D. (@NanHayworth) December 3, 2021
According to the study, the virtue-signaling by corporations doesn’t make a lot of sense considering they spend billions on marketing campaigns to project their wokeness and people see it as inauthentic and hypocritical.
Over 60 percent of voters think “companies only speak out on social issues to look better to consumers and are not being sincere.” Meanwhile, 57 percent of executives disingenuously claim that corporations “speak out on social issues because they want to achieve real change.”
The findings are in sync with an April Rasmussen Reports survey that found 37 percent of adults strongly disapproved of Coca-Cola’s attack against Georgia’s voter integrity law and therefore made them less likely to buy Coke products.
An unsurprising 52 percent of Republicans told Rasmussen they were less likely to buy Coke products because of their election-law stance. They were joined by 24 percent of Democrats and 38 percent of Independents. Following the Georgia stunt, Coke’s stock plummeted in January and is still struggling.
Coca-Cola claimed that Georgia’s voter integrity law “makes it harder for people to vote, not easier.” But many contend that isn’t true since it expands early voting, requires funding to stop precinct voting lines from getting too long and guarantees a minimum number of ballot drop boxes.
Even with all the radical progressivism in corporations, there is still one subject that woke corporate activists won’t touch… China. They refuse to acknowledge Muslim Uighur concentration camps throughout the communist nation or the fact that they use slave labor. The totalitarian state is renowned for human rights violations but big companies are mum on the subject damaging their claims and brands even more in the eyes of Americans.
Companies such as Nike, the NFL, Vans, Tiffany, and Marriott all bend the knee to the communist Chinese over business dealings. There’s just too much money to be made to stand on morals or ethics evidently.
Numerous polls show that Americans don’t like or trust the Communist Chinese Party and don’t want our country or companies crawling into bed with them. But so far, major corporations aren’t listening and are instead chasing Chinese profits regardless of how it damages their brand at home.
There is no love for corporate activism on social media either:
If their stock is down 20% and they persist anyway, they’re as stubborn as they are ‘Woke.’
Doesn’t make biz sense at all!
— Dan S ⚓ (@saunpedro) December 3, 2021
Not to mention using social virtue signalling and catchy tunes to sell the poison that causes obesity etc in the first place.
— H Stupak (@hstupak1) December 3, 2021
“…63 percent of corporate executives “agree unequivocally that companies should speak out on social issues,” but a mere 36 percent of voters agree.”
What part of HELL NO don’t these people understand! It’s time for we the people to start flexing OUR buying power! B-Bye Coke!
— Tee Rickey (@NiblickAdMan) December 3, 2021
Question is, who’s making all those executives come up with the same conclusion of having to go woke in the first place?
— restockman (@restockman) December 3, 2021
Even if you believe in these causes, it just comes off as blatant pandering. I would assume most people find that more distasteful than taking a position at all.
— Viktor (@viktor_roamin) December 3, 2021
Its been 12 years since I stepped foot inside of a @starbucks. 4 years since I’ve watched an @NFL game, as just two examples. I very much vote with my wallet. I won’t support or do business with companies that embed themselves in divisive politics.
— Anthony (@anthonyabby) December 3, 2021
It doesn’t matter to them anymore. If they have a high enough an ESG score with this kind of pandering, the companies stock valuation is insulated from pesky things like “consumer behavior”.
— Vincent StClair (@VincentStClair) December 3, 2021
I wonder if this is some kind of god complex? The fact executives are twice as likely to think we care what they think that actual shows how much they think about their own opinions.
— Martin Wardle (@MartyWardle) December 3, 2021
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