‘Brought tears to my eyes’: Budweiser’s ‘Independence Day’ ad is everything that’s right with America

Actor Bill Pullman attempts to lift America’s soul and remind us who we really are in a rousing “Independence Day”-themed ad called “Go Fourth America,” reprising his famous speech from the alien-fighting, patriotic 1996 movie.

Twenty-five years later, Pullman is once again behind the podium as President Thomas Whitmore from the movie “Independence Day” that also starred Jeff Goldblum and Will Smith. But this time, instead of fighting off aliens who want to eradicate humanity, Pullman is calling on America to get vaccinated and once again celebrate the 4th of July, holding cookouts and getting out of our homes to be together once more.

“Good afternoon. In less than a week, we hope to fire up our grills and launch one of the biggest 4th of July celebrations in the history of the United States. The United States… those words have new meaning for us all today. And whether you drive a pickup or a hybrid, you live in the heartland or on the coast, or whether you pronounce it ‘America’ or ‘Amurica,’ we’re all Americans. Seldom on the same page, but reading from the same book. On holidays anyway,” he quipped.

“Perhaps it’s fate that this 4th of July we gotta once again come together to lend a hand to those less fortunate, whose fate still lies in the balance. We’re fighting for freedom for all. Not from alien invaders, from separation… from being cooped up while baking bread and ignoring basic hygiene. The time has come for us to get fresh. Gather the crew and eat veggie and meat burgers until we sweat and then, let’s work together towards a future where everyone can come to the party,” he continued.

(Video Credit: Budweiser)

“And should we win the day, the 4th of July will no longer be known as an American holiday. But as the day when the world declared in one voice, ‘We will not go quietly into the night!’ We will fill the sky with so much light and freedom this thing will rue the day it ever messed with us. Together, we celebrate our Independence Day. Go Fourth America,” Pullman concluded.

Pullman has resisted doing the speech over the years according to The Hollywood Reporter out of fear of “violating” or “diluting” the original iconic speech. He agreed to do it for Budweiser with a few tweaks to the monologue. “It [originally] was kind of oriented toward, ‘We got through COVID, let’s party,’ and I thought, ‘You know, that is still kind of not right,” Pullman stated realizing the fight against the virus is not over.

Budweiser has pledged to donate to vaccine charity Direct Relief after signing on Pullman for the ad. The actor is donating to the Go Give One campaign, which supports access to vaccines for lower-income countries as well.

“It was all in the last minute. I just didn’t think they would ever do it,” remarked Pullman. “They really embraced it.”

Pullman resurrected the inspiring “Independence Day” speech once before in 2016 for the Super Bowl which was just before the sequel, “Independence Day Resurgence.” This year marks the 25th anniversary of the blockbuster hit.

The original movie clip is worth watching again and again but especially on Independence Day:

(Video Credit: Movieclips)

Pullman pulls it off once again as president and even brings tears to some eyes out there, while others found humor in it all:


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