Who are Trump voters and what do they want?

Trump won Wisconsin last November, albeit narrowly by 29,000 votes out of over 3.3 million cast. As the consummate swing state, his Wisconsin win exemplifies his surprise […]

Battleground voters don’t trust Harris — she seems phony

Voters in Georgia could well decide the next president for America. In a very tight race, their misgivings about Vice President Kamala Harris as an inauthentic and […]

Kamala’s California has gone from being the Golden State to Paradise Lost

For much of U.S. history, California enjoyed an almost mythical place in the American consciousness. It was a land blessed with unmatched natural beauty and resources, and […]

Kamala Harris is showing Americans who she truly is

Now that Vice President Kamala Harris has been coronated as the Democratic Party nominee, the presidential race does indeed reset. For example, the latest American Greatnessbattleground state […]

Polls reveal the emerging Trump coalition

Will Hispanics and young voters help propel former President Donald Trump to a second term in the White House? New polling suggests so, strongly. But first some […]

Polling shows 3 key issues Trump must hammer Biden on at debate

What are the poll-tested themes and messages that work? As former President Donald Trump approaches the critical first debate vs. President Joe Biden, most battleground-state polling shows […]

Trump is setting up for a southern sweep

New battleground state polling shows Georgia firmly back in the camp of former President Donald Trump with a commanding double-digit lead (49% to 39%) in a head-to-head […]