McRidiculed! McDonald’s CEO fried for awkward promo tasting new Big Arch Burger

The CEO of McDonald’s is going viral for his bizarre video promoting a new menu item.

Chris Kempczinski, CEO and chairman of McDonald’s, shared a video showing off the new Big Arch Burger. Viewers intrigued by the new item couldn’t help but notice how strange the whole video was, pointing out how awkward and inauthentic it felt:

Watch:

WATCH🚨: McDonald’s CEO Chris Kempczinski’s awkward burger moment is going VIRAL 😭 He takes the tiniest nibble, looks straight-up uncomfortable, and keeps calling it ‘product’ instead of food. Bro… do you even eat here? 👀🍔🤢 pic.twitter.com/6NPkm1h9Rc

— Officer Lew (@officer_Lew) March 1, 2026

“This is something that we have tested already in Portugal, Germany, Canada. I love this product, it is so good,” Kempczinski said. “I’m going to do a tasting right now, but I’m going to eat this for my lunch, just so you know. Here we go, first, holy cow! God, that is a big burger. We have this unique kind of sesame, poppy sort of bun on it. We’ve got two quarter-pound patties, a delicious Big Arch sauce and of course some lettuce. There’s so much going on.”

Then came time for the taste test.

“First of all, let’s try to get this thing… I don’t even know how to attack it. Got so much to it,” he said, struggling to find a way to take a bite of the burger. “Oh, there’s also some crispy onions on here as well. I see those kind of coming out. Alright, the moment of truth.”

“That’s a big bite for a Big Arch,” he said, showing the camera the burger in a moment that has been highly ridiculed.

X users reacted to the video:

Its just marketing speak. The dude looks like a vegan.

— Tim Cooper (@TimCoop59086596) March 1, 2026

I think the problem is he doesn’t know how to do huma things yet. He struggled to even hold that burger. Hahah
He must be a robot🤣

— Roxy Rigatoni (@RoxyRigatoni) March 1, 2026

Reminds me of when Mark Zuckerberg sipped water during that congressional hearing..

They are all lizard people.

— Dr. Gamba (@604gball) March 1, 2026

Where have I seen this act before? pic.twitter.com/uFWGRJKyWD

— OmnipotentCEO (@OmnipotentCEO) March 1, 2026

He runs marathons. lol. He ain’t eating McDonald’s! Look like he wanted to vomit when he nibbled that product. 😂 pic.twitter.com/eZUhqxkalI

— ☘️ (@JoeWillie012) March 1, 2026

I came to the USA 27 years ago and the only thing I ever got at a McDonald’s was a regular coffee, black.
Their “products” have never been appealing to me. I don’t understand America’s obsession with it.

— En Chancletas 🇨🇺🇺🇸 🩴 (@MiamiEnChanclas) March 2, 2026

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