Delta unveils new uniform refresh, partners with Lands End for 100th anniversary

Delta Airlines is going back to its roots with a uniform refresh.

Delta partnered with Lands End and gathered feedback from 65,000 staffers to create the “sophisticated” new look that will feature the airline’s signature colors blue and red.

“Deep navy and premium shades of burgundy and red are being reintroduced with aviation-inspired names like Navigator Navy, Boarding Burgundy, and Runway Red,” a press release confirmed.

The colors are meant to be a “seamless extension of the airline’s brand identity.”

But the star of the show is the return of the timeless wrap dress.

Delta dévoile de nouveaux uniformes pour l’ensemble des son personnel
Alors que #Delta se tourne vers le prochain siècle de vol, la compagnie aérienne dévoile une nouvelle collection d’uniformes pour ses employés au sol et en vol qui rend hommage à son héritage et embrasse son… pic.twitter.com/2hXM00Y4n5

— Gate7 (@Gate7aviation) November 4, 2025

“Our people said ‘bring it back,’ so we did – without hesitation,” Delta spokesperson Ekrem Dimbiloglu said.

“We’re not just dressing for today,” Dimbiloglu added. “We’re dressing for the Delta we are becoming.”

Delta’s uniform refresh comes as it is experiencing its 100th anniversary.

Goodbye purple. Hello red and blue.

Delta’s new uniforms launch 2027.

Designed with crew feedback.
Made by Lands’ End.
Scarves by Missoni.

The wrap dress even makes a comeback. pic.twitter.com/VNlZCZJILu

— Chow Ping (@Chowpinglee) November 4, 2025

Delta is no stranger to uniform controversy. In 2024, the airlines took heat over flight attendants wearing “pro-terrorist” pins on their uniforms.

Why is Delta Airlines allowing their employees to wear pro-terrorist pins on their uniforms?

Company policy explicitly states their crew should NOT be wearing anything to make political statements. pic.twitter.com/kEQfXYLCN8

— Brigitte Gabriel (@ACTBrigitte) July 10, 2024

In response to the backlash, Delta prohibited flight attendants from wearing pins representing any country or nationality other than the United States.

Many staffers, donned in the now former-purple uniforms, weren’t happy with the “punishment,” saying that wearing pins from around the world was a way to “connect” to the places they’ve been.

Dear @Delta employees,

Your uniform is not a means for you to express your identity, or your political views.

It is your uniform. Wear your American flag pin and stop crying.

pic.twitter.com/WC8ENCoAge

— Billboard Chris (@BillboardChris) July 20, 2024

Perhaps the new uniform change will help quell any lingering anger.

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