News/Commentary

Coffee shop attacked for honoring Charlie Kirk now sees huge sales surge, ‘flooded with righteous people’

October 2, 2025 | | Print Article

A California coffee shop is reaping the rewards of honoring Charlie Kirk in the face of backlash.

The owner of Invita Café in Rancho Santa Fe told Fox News Digital she “didn’t think twice” about expressing support for the slain Turing Point USA co-founder, who was assassinated last month while speaking in Utah. But the round white stickers being placed on cups declaring “Thank you, Charlie Kirk” and “We Love You” ignited controversy as haters attacked the coffee shop.

However, De Luca explained that sales soon exploded, increasing over 300 percent, as the shop was “flooded with righteous people.”

“When Israel went to war, we put on Israel stickers and started to support some of the IDF [Israel Defense Forces]. I would say that was when I was like, ‘Let’s be courageous,’” De Luca told Fox News Digital.

“But with Charlie, we had hosted him. We had met him. We’ve met Erika,” she added, speaking of Kirk’s wife.

The cafe owner didn’t think it “could be controversial” to show support in the wake of Kirk’s murder.

“Maybe it’s my ignorance,” she said. “It didn’t even cross my mind that somebody could have some sort of issue with somebody being murdered.”

“We’ve supported him for many, many years,” she said, recounting how the business’s phone lines were inundated with callers saying “horrible and horrific things.”

“We ended up having to shut down our Google page and Yelp page because we were getting an insane amount of one-star reviews,” De Luca explained.

But soon, the San Diego community and her church “showed up” in support.

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“I was actually tearing [up] because I was like, ‘Where did these people come from?’ We went 312% up in sales,” De Luca said. “We were flooded with righteous people just showing up, supporting us, defending us. They were defending Charlie. Obviously, we all were.”

“We didn’t have any haters show up,” she said. “It was only the righteous showing up – just God-fearing people who are like, ‘Thank you for what you’re doing. Charlie would be proud.’”

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She went on to note the extraordinary generosity of her community and those who did not even live in the state.

“We had somebody from Georgia call and say, ‘Can I just give you $500 and buy the next 100 drinks?’ Somebody walked in and left $300 and just walked out.”

“God is so behind all of this,” she stated. “This is insane. But I think Charlie would have been proud.”

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Frieda Powers
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