
The season’s highly anticipated Super Bowl halftime show will be headlined by a Puerto Rican pop star who skipped touring the U.S. because of President Donald Trump’s immigration crackdown.
“The NFL, Apple Music and Roc Nation announced Sunday that Bad Bunny will lead the halftime festivities from Levi’s Stadium on Feb. 8 in Santa Clara, California,” CBS News reported, describing the 31-year-old, whose real name is Benito Antonio Martínez Ocasio, as ” one of the world’s most streamed artists.”
.@sanbenito is bringing Puerto Rico to the world’s biggest stage. #AppleMusicHalftime #SBLX @NFL @SNFonNBC @RocNation pic.twitter.com/D7yhiiHfkp
— Apple Music (@AppleMusic) September 29, 2025
“What I’m feeling goes beyond myself,” Bad Bunny said in a statement. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
“I’ve been thinking about it these days, and after discussing it with my team, I think I’ll do just one date in the United States,” he wrote in a post on X, in a reference to his decision to skip a U.S. stop on his Debí Tirar Más Fotos World Tour.
Rapper, producer, and Roc Nation founder Jay-Z said what the Puerto Rican musician has “done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”
The winner of multiple Grammy awards, Bad Bunny has also appeared in movies such as “Bullet Train,” “Caught Stealing,” and “Happy Gilmore 2.”
A short video teasing the announcement shows the artist sitting on a goalpost wearing what CBS News describes as “a Puerto Rican straw hat, which is a nod to Puerto Rican mid-century farmers.”
(Video Credit: NFL)
“The song speaks to the reality that Puerto Ricans must leave the homeland if they are to thrive. It is a song that immigrants of all origins have embraced as an anthem,” the outlet explained.
While the artist and his fans celebrated the Super Bowl performance, many X users called out the NFL for what was seen as a political move.
“This is not a pick designed to unite football fans or let people just enjoy the show. It was a pick designed to divide fans and no doubt Bad Bunny will find some way to push a woke message,” conservative Robby Starbuck wrote on X.
Roger Goodell and the @NFL just decided to make the Super Bowl political by picking Bad Bunny as the 2026 Super Bowl music act.
The guy literally says he isn’t touring the US because of Trump’s ICE raids and just released a video mocking President Trump.
Also, most of his songs… pic.twitter.com/s2KYRzev4b
— Robby Starbuck (@robbystarbuck) September 29, 2025
“Are NFL owners in on this idiocy or are they just culturally that disconnected from reality and how Roger uses the NFL to push left wing social issues? Is it that hard to pick a unifying music act who doesn’t want to peddle woke propaganda?” he asked. “Does this guy really scream American football to anyone? Be for real with me. No one thinks he does. This isn’t about music, it’s about putting a guy on stage who hates Trump and MAGA.”
Many agreed with Starbuck.
Please let this be the Super Bowl’s Bud Light / Cracker Barrel moment
— Grass (@DewyGrassBlades) September 29, 2025
Having Bad Bunny at the Super Bowl Halftime Show is the equivalent of having Morgan Wallen at a soccer game in Mexico. It’s just not a good fit at all for the sport
— Erick (@EKlambara) September 29, 2025
Obviously a good choice that reflects the demographic of Super Bowl viewers!
— WinstonSmith777 (@SmithWinston007) September 29, 2025
Roger Goodell has always hated Trump. He has enough of the owners on his side to be this bold. Until conservatives stop giving money to the NFL, which won’t happen, Goodell is entrenched.
— Moderate to Severe (@Mod2Severe) September 29, 2025
American football should remain AMERICAN.
It’s the NATIONAL Football League… Soccer already has a WORLD association.
We thought the NFL learned that AMERICAN audiences rejected their insertion of politics into sports… Perhaps they need a refresher course.— Jim Schmidt (@JimmbboJim) September 29, 2025
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