The president’s sons made a massive haul on Monday after the equivalent of an initial public offering saw their cryptocurrency venture rake in 10 figures.
Though Labor Day is traditionally spent as a time for many in the workforce to rest, one could hardly say President Donald Trump’s sons were taking it easy as public trading opened on World Liberty Financial Investments. According to the Wall Street Journal, the cryptocurrency mining venture landed the siblings as much as $5 billion in paper wealth as the WLFI digital currency increased in value.
Co-founded in 2024 by Donald Trump Jr., Eric Trump, and Barron Trump, among others, the venture includes Zach Witkoff, son of Trump’s Middle East Envoy Steve Witkoff, as chief executive. Having previously brought in $550 million with two sets of token sales, the Journal cited data from CoinMarketCap as it indicated that $1 billion in tokens were traded within the first hour WLFI went public.
“Big day — @WorldLibertyFi just launched the $WLFI token. This isn’t some meme coin, it’s the governance backbone of a real ecosystem changing how money moves. Freedom + finance + America FIRST. Home Team,” said Don Jr. on X as Eric wrote, “We are now live!!!! Our team has always believed in American strength and leadership. With today’s @WorldLibertyFi’s … token launch, we’re setting a new standard for financial freedom; built on trust, speed, and U.S. values. This is a huge moment for the future of money!”
Big day – @WorldLibertyFi just launched the $WLFI token. This isn’t some meme coin, it’s the governance backbone of a real ecosystem changing how money moves. Freedom + finance + America FIRST. Home Team.
— Donald Trump Jr. (@DonaldJTrumpJr) September 1, 2025
We are now live!!!! Our team has always believed in American strength and leadership. With today’s @WorldLibertyFi’s $WLFI token launch, we’re setting a new standard for financial freedom; built on trust, speed, and U.S. values. This is a huge moment for the future of money! pic.twitter.com/40yUOZkG5Q
— Eric Trump (@EricTrump) September 1, 2025
In his own statement, the younger Witkoff posted to X, “Emotional moment for me and the entire @worldlibertyfi team. So much I could say, but above all: THANK YOU. To our community. To everyone who believed in us. And even to those who doubted us. You all got us here today.”
Emotional moment for me and the entire @worldlibertyfi team. So much I could say, but above all: THANK YOU. To our community. To everyone who believed in us. And even to those who doubted us. You all got us here today.
@WatcherChase @zakfolkman @CoreyCaplan3 @ryanfang95…
— Zach Witkoff (@ZachWitkoff) September 1, 2025
On top of their sons’ roles in the venture, both the president and Witkoff are listed as co-founder emeritus, with the Trump family owning roughly a quarter of the tokens. Both they and team members are prohibited from selling their tokens for the time being, as they are considered locked.
Considering the vast amount of wealth at hand and the potential for outside influences to impact the venture, it became the latest matter where critics questioned the potential for conflicts of interest despite the president’s investments and assets being placed in a trust managed by his children under the guidance of an ethics adviser for the duration of his administration.
In addition to the gift of a luxury jet from Qatar to the U.S. Air Force to serve as Air Force One, the opening of an exclusive club in Washington, D.C., raised eyebrows earlier this year over its $500,000 membership fee.
Reacting to concerns amid an exclusive dinner for $TRUMP cryptocurrency investors, White House Press Secretary Karoline Leavitt said to the New York Times in May, “The president is abiding by all conflict of interest laws that are applicable to the president. The American public believes it is absurd to insinuate that this president is profiting off of the presidency. This president was incredibly successful before giving it all up to serve our country publicly.”
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Native of Brooklyn, NY, Kevin Haggerty is a graduate of Hunter College where he studied Cultural Anthropology and Geography. An avid reader and truth seeker, he currently resides in Texas with his wife and their dog and, when he isn't researching current events and their impacts, you'll find him spending time with friends and family or working on his next novel.
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