A Cadbury chocolate store is under fire for its insulting name choice of products being sold for Easter.

The UK store is being ripped for advertising its Easter-themed chocolate eggs as “gesture eggs,” according to The Telegraph.

“The brand’s discount store in Springfields Outlet in Spalding, Lincolnshire, is displaying signs offering customers a two-for-£10 deal on ‘gesture eggs,'” the outlet reported. “The omission of the word ‘Easter’, particularly when advertising its popular Easter eggs synonymous with the religious holiday, has provoked anger among the Christian community.”

Cadbury’s Chocolate store slammed for renaming Easter Eggs ‘Gesture Eggs’ to avoid upsetting those of different faiths.

The chocolate company is selling the eggs at a branded Cadbury discount store in Lincolnshire, UK.

Christian customers have reacted furiously on X to the… pic.twitter.com/n35vs0hhoN

— Oli London (@OliLondonTV) March 26, 2024

“If it wasn’t for Easter, we wouldn’t have a reason for Easter eggs,” Tim Dieppe, the head of public policy at Christian Concern, told the UK paper. “So I’m wondering why Cadbury wants to erase the connection between Easter and eggs, because if people stop celebrating Easter then they might stop buying Easter eggs.”

“I’m surprised that they are avoiding saying the word ‘Easter’, as that’s the time of year – it’s the Easter holidays, the Easter festival – and I’m surprised they’d want to avoid reference to Easter with things like this,” he added.

Can we rename Ramadan To Daylight Diet?

— One way ticket to Mars (@Migrate_To_Mars) March 26, 2024

So the dominant religion in the country for millennia has to change to accommodate an invading religion. Does this mean Christians can go to Pakistan and insist the word Ramadan is replaced with Lent on all advertising and products? No, didn’t think so.

— Kevin Fox (@thaisilver60) March 27, 2024

Of course, the chocolate company’s defense was that the store is run “completely independently” and that location made the decision to advertise the “gesture eggs.” This did not seem to line up with the fact that Cadbury would not likely be out of the loop in decisions affecting its product.

Cadbury out here pretending they have no control over the rights to their own, very expensive, property. pic.twitter.com/XS8RommMiY

— Nightingale 2.0 (@ReginaeCor) March 26, 2024

So, in an effort not to offend those who do not celebrate Easter, it seems the “gesture egg” was born, negating Easter which is the very foundation of the Christian faith. Cadbury continues to sell its Easter eggs – with no name change – but the image of “gesture eggs” at the UK store triggered heated blowback online.

FGS, we are a Christian country, this is one of the most important dates in the Christian year. Sod off Cadbury, won’t be buying any of your eggs. https://t.co/SNRwzOZAXg

— LR (@lsrlinda) March 26, 2024

“Gesture” Eggs??
What the hell is the gesturing?

— Dan Chern (@DanChern) March 26, 2024

I love Cadbury EASTER eggs

My Gesture will be to avoid buying them without the original name on the package

— Johnny (@jcan59) March 26, 2024

One store huh, you sure about that? They have their own label and packaging maker and everything?

— Gohn All In (@gohnallin) March 27, 2024

I have a “gesture” for this. It’s not polite.

— Samir Haque (@SamirHaque99) March 26, 2024

• About
• Latest Posts

Frieda Powers

Senior Staff Writer
Frieda@bizpacreview.com

Originally from New York, Powers graduated from New York University and eventually made her way to sunny South Florida where she has been writing for the BizPacReview team since 2015.

Latest posts by Frieda Powers (see all)

• 221 DEAD people received federal housing aid in Colorado— Trump admin. demands answers - December 18, 2025
• Cruise Line official pushes back on ‘nonsense’ drink package limit - December 18, 2025
• Border Patrol Chief and progressive mayor clash during street confrontation - December 18, 2025

Comment

We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. Thank you for partnering with us to maintain fruitful conversation.