Mark Cuban was “BUSTED” by guerrilla journalism after an attempt to discredit James O’Keefe resulted in a hidden camera heated exchange.
Since getting pushed out at Project Veritas, the muckraker who built a reputation working to expose ACORN and Planned Parenthood had gone on to continue his efforts by founding the O’Keefe Media Group (OMG). Cuban’s distaste of the journalist’s methods and a claim about “edited video” prompted the newshound to head to the source.
Saturday, the former majority owner of the Dallas Mavericks revealed that O’Keefe had caught up with him at the gym, linking back to a thread about the report on IBM CEO Arvind Krishna seemingly admitting that he coerced employees to discriminate during the hiring process.
“So I looked him in the eyes and called him a Motherf*cking P*ssy,” wrote Cuban sharing images from the interaction.
So @JamesOKeefeIII decided to ambush me during the water break of my workout class. I wanted to give the highlights as I enjoyed the conversation. First the part I enjoyed the most
I asked him if he was recording this. (Of course he was). He wouldn’t answer. He kept mumbling… https://t.co/avoceDlwsL pic.twitter.com/Ze8QElPBsm
— Mark Cuban (@mcuban) January 13, 2024
Monday, O’Keefe pieced the story together sharing a five-and-a-half minute video with the caption, “BUSTED: James O’Keefe works out with @mcuban, asks ‘Will you hire @WuWei113?’ Cuban tells O’Keefe, ‘You lied out your a** about Pfizer,’ and ‘Only a f***ing moron thinks DEI has to do with quotas'”, Cuban frantically asks, ‘Where’s your camera at?’ Cuban’s trainer grabs a nearby guest’s shirt, seizes their iPhone and deletes the footage. But hidden cameras captured the entire heated exchange.”
BUSTED: James O’Keefe works out with @mcuban, asks “Will you hire @WuWei113?”
Cuban tells O’Keefe, “You lied out your ass about Pfizer,” and “Only a f***ing moron thinks DEI has to do with quotas”
Cuban frantically asks, “Where’s your camera at?” Cuban’s trainer grabs a nearby… pic.twitter.com/QcdXMPqflE
— James O’Keefe (@JamesOKeefeIII) January 15, 2024
“Hey, I gotta ask you, why did you say that I edited the video?” asked the journalist as Cuban responded, attempting to laugh it off before claiming, “But you still lied out your a** about Pfizer…”
After the “Shark Tank” star made his case about the Project Veritas founder’s expose on Pfizer, O’Keefe shared clips recapping what the official had said in the undercover sting.
Following that, Cuban was challenged on his stance about DEI, a position that has led to him getting trolled about hiring a diminutive Asian woman to play for the Mavericks, and he lashed out, “Only a f*cking moron thinks DEI has to do with quotas.”
Beyond that, the billionaire challenged, “Where’s your camera at?” as O’Keefe wouldn’t give a straight answer on whether the conversation was being filmed and a trainer stepped in to defend Cuban.
Later in the video, it was said that that man, identified as Brendan, had posted to Instagram how individuals working with O’Keefe had been “assaulted” and made to delete videos taken of the interactions with Cuban at the gym.
According to the businessman’s account, “He didn’t delete it. He apologized and gave it to me. And you wouldn’t say you were filming it James. You just mumbled,” a point O’Keefe definitively refuted asserting, “Also, Watch every video I’ve ever done. I’ve never mumbled.”
Brendan (@brendanrams on IG) grabbed the guest, turned him around and took the iphone, the guest asked for him to give it back. Brendan posted a video to his IG story which is below. Mark @mcuban you were standing next to Brandon, while he airdropping footage off the guest’s… pic.twitter.com/39lRU5tg3m
— James O’Keefe (@JamesOKeefeIII) January 13, 2024
Not long after O’Keefe posted his account of the interaction, the world’s richest man, Elon Musk, who recently had his own extended social media spat with Cuban over DEI calling him out as “a liar,” reacted to the video commenting, “Mark Cuban is such a tool!”
“He never did give me an example of how our videos are ‘edited’ to ‘misrepresent an event,” added OMG’s founder.
@elonmusk He never did give me an example of how our videos are “edited” to ‘misrepresent an event’
— James O’Keefe (@JamesOKeefeIII) January 15, 2024
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Native of Brooklyn, NY, Kevin Haggerty is a graduate of Hunter College where he studied Cultural Anthropology and Geography. An avid reader and truth seeker, he currently resides in Texas with his wife and their dog and, when he isn't researching current events and their impacts, you'll find him spending time with friends and family or working on his next novel.
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