Gwen Stefani has been called out for “cultural appropriation” over the Grammy award-winning singer’s new music video in which she dances in dreadlocks with Jamaican rapper Sean Paul and singer Shenseea, the latest temper tantrum from “woke” whiners on Twitter.
In the video for the song “Light My Fire” which was just released, the 52-year-old Stefani who is wearing a dress with the colors of the Jamaican flag engages in a colorful and festive routine featuring cooking, dancing and twerking with her fellow artists in what will surely be yet another hit for the No Doubt co-founder, despite her detractors.
Stefani, who married country music superstar Blake Shelton last year, took to Twitter to promote the new video, saying that she had “so much fun on set” with Paul and Shenseea.
the music video for Light My Fire is finally out !! 🔥 i had so much fun on set with @duttypaul and @SHENYENG shooting this video 🥰 gx pic.twitter.com/PYdd5o8sW0
— Gwen Stefani (@gwenstefani) July 13, 2022
It didn’t take long before the bad reviews started to pour in.
One aggrieved Twitter user wrote, “Dear Gwen, You’re far too comfortable with cultural appropriation. Y’all Remember the harajuku girls? The bindi she chose to wear in one her videos? The bantu knots? The imitation of indigenous culture within a music video, as well as, indecently portraying Latina women?”
Dear Gwen,
You’re far too comfortable with cultural appropriation.
Y’all Remember the harajuku girls? The bindi she chose to wear in one her videos? The bantu knots? The imitation of indigenous culture within a music video, as well as, indecently portraying Latina women?
— Aurora (@bigmushroomtip) July 14, 2022
“Culture is nothing but dress up for you, Gwen. It’s time you stop treating people’s heritage like a childish game & give it the respect it deserves,” the user added. “Alternatively, why don’t you portray your OWN cultural background within your work? Im sure people would love to see that.”
Culture is nothing but dress up for you, Gwen. It’s time you stop treating people’s heritage like a childish game & give it the respect it deserves.
Alternatively, why don’t you portray your OWN cultural background within your work? Im sure people would love to see that.
— Aurora (@bigmushroomtip) July 14, 2022
Another wrote, *heavy sigh* I refuse to believe no one attempted to explain this to her, especially considering there’s been public discourse about her appropriation, so the conclusion is she’s aware and just doesn’t give a shit. I’m sure her “[insert other ethnicities] friends said it’s okay”.
*heavy sigh* I refuse to believe no one attempted to explain this to her, especially considering there’s been public discourse about her appropriation, so the conclusion is she’s aware and just doesn’t give a shit. I’m sure her “[insert other ethnicities] friends said it’s okay”.
— Kai 🏳️🌈 🏳️⚧️ they/them (@thegrumpygirl) July 14, 2022
Other Twitter users defended Stefani and were dismissive of her “woke” critics.
Gwen Stefani is great. These Cancel culture people accuse people for no reason and everyone hates these people. They are usually people that are jealous.
Gwen Stefani accused of cultural appropriation in new music video 'Light My Fire' https://t.co/JyV9hJkzr3 #FoxNews
— Joey Guapo (@joey_guapo) July 15, 2022
Gwen identifies as Jamaican so it’s all good. No cultural appropriation. Gwen you live your best life. Live your truth. Love is love
— Rob the Realest (@RobMaxey01) July 15, 2022
she grew up in heavy Latina community and learn makeup from Latina girl in school, growing up her father regularly go to Japan for work, went to Jamaica to record with local musicians, gifted bindi by her bf’s mother, these cultures are part of her
— kcputri (@kcputri) July 14, 2022
Swear some people get off on finding something to get offended by. 🤷♀️
— AmberX (@AmberX88326386) July 15, 2022
Imitation is a form of flattery,l don’t understand if she was always in the parameters of her own culture you would say she was a “white supremacist” you people who find offense in everything need to loosen up and live and let live a little!
— RockSteady074 (@RockSteady074) July 15, 2022
In a 2021 interview with Paper magazine, Stefani talked about how sharing cultures brings people together, also taking a shot at the easily triggered “woke” mob.
“If we didn’t buy and sell and trade our cultures in, we wouldn’t have so much beauty, you know?” Stefani said. “We learn from each other, we share from each other, we grow from each other. And all these rules are just dividing us more and more.”
“I think that we grew up in a time where we didn’t have so many rules,” she added. “We didn’t have to follow a narrative that was being edited for us through social media, we just had so much more freedom.”
(Video: YouTube/Sean Paul)
“’Light My Fire’ is an epic dream come true,” her video co-star Paul told Rolling Stone. “I’ve been a fan of Gwen Stefani forever. And Shenseea, I am so proud of all she’s accomplished in such a short time.”
“I feel honored to be tapped by two legends for this collaboration, the whole process was exciting and collaborative,” Shenseea told the outlet. “I can’t wait for our fans to enjoy the video!”
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