Dem political branding strategist’s end-all solution to GOP criticism goes sideways in a hurry

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A Democratic data cruncher and former Lincoln Project ally who describes herself as a “political branding strategist” is being pilloried for her short-sighted and out-of-touch take on how her party should respond to the Republican Party’s talking points.

“No matter what Republicans hit you with, respond with ‘but you tried to end American democracy,'” data cruncher Rachel Bitecofer tweeted Friday evening.


Her Twitter biography describes her as a “political branding strategist.” Job-wise, she’s is a political analyst and data cruncher who previously served a a senior adviser to the disgraced, discredited Lincoln Project.

“Bitecofer publishes election forecasts for presidential and congressional elections based on demographic data,” according to Ballotpedia.

She’s most famous on the left for accurately predicting that Democrats would score big in the 2018 midterm elections against the incumbent Republican Party.

Among Democrats, she’s known as the “election whisperer.”

FYI, the opposing party virtually always scores big in midterm elections against an incumbent party …

Regarding her latest take, critics say it’s extraordinarily “stupid.”


For one, because going by her standards, her own political side is just as guilty of having “tried to end American democracy”:

In fact, her side has “tried to end American democracy” many times.

Her side tried stopping the certification of then-GOP presidential nominee’s Donald Trump’s 2016 election victory.

Her side rioted during then-President Donald Trump’s inauguration.

Her side has called for eliminating the Electoral College, eliminating the filibuster, and packing the Supreme Court.

Her side staunchly supports the censorship and silencing of dissenting voices.

Her side staunchly believes in using government power to force corporations into compliance.

And her side vociferously supported the deadly, months-long Black Lives Matter riots of 2020.

Bitecofer’s take is also “stupid,” critics say, because polling data has consistently shown that the American people are far more concerned with tangible issues that affect their daily lives than they are with the Jan. 6th riot.

But as “stupid” as Bitecofer’s words may be, they appear to represent the entire Democrat Party’s strategy going into 2022 to a T.

Both Democrats and their media allies are currently obsessively fixated on the Jan. 6th riot, as demonstrated by, one, the Jan. 6th committee’s public hearings that just began, and two, the endless Jan. 6th-related rhetoric.

Just type “Jan. 6th” into Google and you’ll find hundreds, if not thousands, of establishment media reports, columns, and editorials about this one topic.

The reason is because focusing on Jan. 6th really is the Democrats’ midterm strategy. The New York Times even recently admitted it.

“Jan. 6 Hearings Give Democrats a Chance to Recast Midterm Message,” the headline of a report published last Tuesday reads.

“Seventeen months after a mob of Donald J. Trump’s supporters stormed the Capitol with false claims of a stolen election, House Democrats plan to use a landmark set of investigative hearings beginning this week to try to refocus voters’ attention on Jan. 6, aiming to tie Republicans directly to an unprecedented plot to undermine democracy itself,” the piece itself reads.

“With their control of Congress hanging in the balance, Democrats plan to use made-for-television moments and a carefully choreographed rollout of revelations over the course of six hearings to remind the public of the magnitude of Mr. Trump’s effort to overturn the election, and to persuade voters that the coming midterm elections are a chance to hold Republicans accountable for it.”

And they really believe this strategy will work, as Bitecofer’s tweet so clearly demonstrates …


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Vivek Saxena


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