Op-ed views and opinions expressed are solely those of the author.
Why do corporate CEOs believe they need to voice an opinion on issues totally outside of their areas of expertise?
If a company manufactures bowling balls why would its CEO think he has an obligation to comment on social activism and politically sensitive issues that have no bearing on the bowling ball business?
Otherwise, the bowling ball company will fall into the same trap as those run by the empty corporate suits that head up Atlanta-based Coca-Cola and Delta Airlines. This past summer their irresponsible actions chased Major League Baseball’s All-Star game out of Atlanta causing that city, where their firms are headquartered, to lose almost $100 million in projected revenue and their two companies to lose customers and heaps of goodwill.
These two corporate dunderheads were following the lead of Stacey Abrams, a delusional Democrat, who holds no appointed or elected office, yet runs around the country claiming she’s Governor of Georgia, refusing to admit she lost the gubernatorial race almost four years ago by more than 50,000 votes.
She’s no different than Louis Alphonse de Bourbon, Duke of Anjou, who declares he’s the King of France. Louis has a better claim on his preposterous boast than Abrams does hers as he’s the most senior living male descendant of France’s Bourbon kings. Abrams is a flat-out pathetic loser and liar.
While King Louis XVI lost his head, the Delta and Coke CEOs appear to have lost their minds following Abrams around like the handful of sycophantic French Royalists who support the Duke of Anjou’s absurd claim.
Many of the Atlanta firms that lost out on the All-Star fiasco were small and many minority-owned. How do Coke and Delta explain that’s good for their image or selling their products?
The voting issue they protested had nothing to do with their products or services. It was about Republicans siding with the folks who opted for voting practices that make it harder to cheat while Democrats, led by Ms. Abrams, demanded practices allowing people to vote wherever and whenever they want without any proof they’re even eligible to cast a ballot.
Did they sell more Cokes and airline seats as a result? Nope! Just the opposite. And they alienated their stockholders and Atlanta residents, too.
I have friends and neighbors who tell me they no longer allow Coke products in their homes and avoid flying Delta.
While driving from Folkston to Tifton, Georgia, I saw an expensive professionally designed billboard in a farmer’s field that read: “No Coke Here!” Georgians used to be proud their state was home to Coke. Not anymore. Do these corporate cretins ever go out and talk with the people that buy their sugar-water?
Nike is another one of those companies that have gone over the top, alienating half the country. Shortly before Independence Day in 2019, Nike announced plans to release an athletic shoe featuring the iconic Betsy Ross flag. Failed NFL quarterback and Nike spokesman Colin Kaepernick, who made a career out of slurring patriotism and America’s national character and who for some unfathomable reason is now a Nike proxy, objected.
The national anthem kneeling dolt condemned the flag as a symbol of racism and slavery. Consequently, the twits running Nike announced that they, like the Coke and Delta CEOs, have spines of jellyfish. They halted production of the shoe. Chinese slave labor that produces many of their products doesn’t bother these holier-than-thou jerks. It’s American patriotism they can’t abide.
Google, Twitter, YouTube, etc. are telling us what we can and can’t say publicly and censoring news they don’t want us to see, hear or disseminate. They only want us to see and hear what they approve of and if we object, then we’re banned from using their services. How does that differ from a stationery store, saying they won’t sell us paper or pens because they disapprove of the letters we write and the recipients?
A recent Brunswick Group (not related to the bowling ball company) study finds that those corporate leaders that think they are helping the bottom line when they speak out on political issues are doing just the opposite. They are painfully learning that, in this silly age of wokeness, silence may indeed be golden.
When I was heading up communications organizations for publicly traded companies the last thing we wanted to do was get involved in public debates over social or political issues. What was the point? That wasn’t our area of expertise. It was a losing situation. There are few exceptions, and they’re related to a company’s business or products.
When I was Vice President of Public Relations and Advertising for Coastal Corporation in Houston we explained the firm’s views on the environment, fossil fuels, alternative fuels, and conservation because they were related to the firm’s energy businesses. We didn’t provide advice on issues such as abortion, voting laws, reparations, etc. as that was not the firm’s area of expertise.
Corporate CEOs should stick to what they know. Otherwise, they’re sticking it to their shareholders, employees, and consumers.
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