The Biden administration is conducting a targeted media blitz to promote COVID-19 vaccine eligibility and Dr. Anthony Fauci will push inoculation to a younger demographic via Snapchat clips.
The White House is reportedly teaming up with Facebook and Twitter to urge users that are 16 and older to get vaccinated as they become eligible in their respective states.
According to Axios, which got its information from an unnamed administration official, the White House will launch a targeted “media blitz” Monday to meet President Biden’s April 19 deadline for all states to make the COVID-19 vaccine available to US residents.
They will focus on demographics showing higher rates of hesitancy when it comes to getting vaccinated. The targeted groups will include Latino and black Americans, as well as conservatives on social media.
Push notifications will be used on social media platforms to inform users that they are eligible to get vaccinated.
(Video Credit: NBC)
White House officials will appear in interviews with All Ag News, Telemundo, and with radio host and comedian Rickey Smiley, who is reportedly very popular among black communities.
Senior officials who will reportedly take part in the media blitz include Dr. Anthony Fauci, Surgeon General Vivek Murthy, Health and Human Services Secretary Xavier Becerra, and assistant HHS secretary Rachel Levine. Physicians will also be tapped to take part in television interviews.
Fauci, who is 80-years-old, will ironically focus on younger demographics with “informative” Snapchat segments.
The Biden administration is already stating that the social media blitz “may not be the most effective voice in promoting the vaccine to certain parts of the population.”
“In that vein, 6,000 community partners, including churches and doctors, will receive a social media toolkit by email to use in the effort to spread the word,” Axios reported.
Vice President Kamala Harris will sit down with Carolina Peacemaker, a weekly black community newspaper based in Greensboro, N.C. President Biden will also make a public service announcement that will be disseminated on digital platforms.
Half of U.S. adults have reportedly received at least one vaccine, the Centers for Disease Control and Prevention said on Sunday. But many Americans are reluctant to get vaccinated after reports of blood clots related to the Johnson & Johnson and AstraZeneca vaccines have been reported. The distribution of the vaccines has been temporarily halted. Experts contend that this could prevent the country from achieving herd immunity.
Officials are claiming that the pause in the vaccine distribution will not impinge on the president’s goal of hitting 200 million shots during his first 100 days in office since there is an ample supply of the Pfizer and Moderna vaccines that are available.
Former President Barack Obama is also stepping up to the plate to urge Americans to get inoculated as soon as possible. He appeared with Shaquille O’Neal and Charles Barkley in a Twitter video on Sunday calling for everyone to get vaccinated: “Charles and @Shaq agree: we can all help end this pandemic by getting the COVID-19 vaccine. It’s the only way to keep everyone safe and help us get back to all the things we miss most—from seeing family and friends to watching sports in person.”
Charles and @Shaq agree: we can all help end this pandemic by getting the COVID-19 vaccine. It's the only way to keep everyone safe and help us get back to all the things we miss most—from seeing family and friends to watching sports in person. pic.twitter.com/y2DlprGPds
— Barack Obama (@BarackObama) April 18, 2021
Obama targeted young people in the video and told them to take the virus seriously and get the vaccine. He highlighted a new variant of the virus that is ostensibly spreading and “hitting young people harder,” and he spoke of the long-term symptoms that some people are suffering.
“And look, if the wealthy and powerful in our society are all lining up to get shots, that means everybody should know it’s a good thing to get,” proclaimed the former president.
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