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GAP clothing’s ill-fated attempt at post-Election Day unity met with scorching hate

November 5, 2020 | | Print Article

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The Gap clothing company quickly tucked tail and ran, after a tweet advertising a new sweater triggered a scorching liberal backlash.

The Gap clothing tweet was quickly deleted as so-called tolerant liberals proved again that they want no part in calls for America to unite. With the nation on edge as the 2020 presidential race remains undecided, the Gap took to social media to spread a positive message and promote unity, but was instantly torched.

“The one thing we know, is that together, we can move forward,” the caption read on the ad which featured the video of the half red, half blue hoodie being zipped together.

But it seems the message apparently aimed at uniting Republicans and Democrats in a post-election America, was not what liberals wanted. The only thing the clothing company succeeded in doing was uniting the haters who blasted the company for its message.

The ad sparked a torrent of criticism, highlighting how tightly the left hangs on to its hatred.

Some responses just prompted head-shaking reactions.

Gap responded to the explosive reactions by deleting the offending tweet.

“I think these companies have to realize that Twitter is not the real world,” reporter Joe Concha told “Fox & Friends” Thursday.

“The woke mob comes for you in those places,” he added. “Don’t listen to social media and the bots on there. If you have a positive message, that’s a great thing and don’t worry about what these trolls have to say.”

A company representative admitted that it may have been “too soon” for a message calling for Americans to unite, further driving home the reality of the hate-filled division in the nation.

“From the start we have been a brand that bridges the gap between individuals, cultures and generations,” Ana Serafin Smith, director of specialty brands communications for GAP, said, according to The New York Times.

“The intention of our social media post, that featured a red and blue hoodie, was to show the power of unity. It was just too soon for this message. We remain optimistic that our country will come together to drive positive change for all,” Smith added.

Despite the blistering attacks against the hoodie and the message, the Gap did have some support on social media, where many called out the stunning lack of tolerance.

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