A parody video of the now-infamous Peloton holiday gift commercial has gone viral for its spoof of the “tone-deaf” advertisement.
Writer and comedian Eva Victor earned laughter and praise for her clip making fun of “The Gift That Gives Back” commercial which itself went viral but for all the wrong reasons.
** WARNING: GRAPHIC LANGUAGE**
when my husband gets me a Peleton for Christmas …….. pic.twitter.com/Z2d3ewMhPu
— Eva Victor (@evaandheriud) December 2, 2019
The original commercial spot sparked a social media meltdown as Twitter users shredded the ad, the storyline and the characters for all the creepy underlying messages.
Peloton Christmas ad causes crazy freakout, wild debate! https://t.co/A7XWc2gCzR
— Conservative News (@BIZPACReview) December 3, 2019
As the wife in the original 30-second Peloton ad, Victor’s character received the “f—— workout bike for Christmas” as a gift from her husband. She documented her workout journey as the original wife did, but wondered about the motives of her “sociopath” husband.
The original Peloton woman documented her workouts for a year before delivering a montage of the clips to her gift-giving husband.
“A year ago, I didn’t realize how much this would change me,” she said. “Thank you.”
By the end of the 55-second parody, Victor declared she is changed too, adding, “Babe, I want a divorce.”
“Here, these are for you,” she says, handing the off-screen husband a yellow envelope of “divorce papers.”
The comedian’s short spoof sparked a whole new wave of Peloton reaction with countless Twitter users applauding the “brilliantly done” video.
Funnier than the first video.
— Former Reporter (@GrannisLori) December 3, 2019
Literally had the same reaction to that commercial! Brilliantly done ???
— JK Callaway (@jkCallawayYAY) December 2, 2019
I can’t stop laughing. Thank you so much. I really needed this today. ?
— Amy Landino (@Schmittastic) December 2, 2019
I’m not only impressed by the comedy but also how fast she put it together!
— Yashar Ali ? (@yashar) December 2, 2019
Some Twitter users were even inspired with their own video ideas.
it’s easily the most tone deaf ad made in decades. Here’s a crazy idea, put a real person in the ad, start videoing this christmas then put out the ad next year and show actual development. Maybe she buys her own bike, too.
— Rob Thompson (@RobbieThompson2) December 2, 2019
Here’s my contribution to the #peloton #pelotoncommercial pic.twitter.com/VOj3rzl8Ln
— Peter Hargrave (@peteyhargrave) December 3, 2019
Victor’s skit on Twitter has been re-tweeted over 30,000 times and has garnered over more than 186,000 likes. The over 30,000 comments as of this writing are certainly more positive than the ones Peloton has been getting for its original endeavor.
Shares of Peloton fell more than 9% amid the backlash, costing almost $942 million to its market value in just one day. The comments about the equipment, which starts at $2,245 with family packages going up to more than $2,600, have continued to come in from every corner on Twitter.
Maybe it’s a Peloton https://t.co/eM6g40rO9u
— ian bremmer (@ianbremmer) December 4, 2019
After a day on Twitter I guess I finally have to figure out wtf a peloton is
— Emily Nussbaum (@emilynussbaum) December 3, 2019
I know I’m late on this, but there is literally nothing wrong with this Peloton ad, and if you think there is, you are a buffoonhttps://t.co/ANuCszSAKz via @YouTube
— Ben Shapiro (@benshapiro) December 4, 2019
This is a guy who looks like he’d buy his wife a Peloton for Christmas pic.twitter.com/S90pHFKvuD
— Caleb Hull ??? (@CalebJHull) December 4, 2019
But Victor’s parody video had some Twitter users admitting they wouldn’t have minded getting the expensive gift – and the husband – themselves.
I don’t have one and I’m not happy. So it’s legit.
— ShawtyLikesMyStocktonShorts (@lyleleander) December 2, 2019
I feel there’s a backstory to the Peloton commercial that’s not being explored. What if she asked him for one? What if she’s training for a triathlon and she knows this is her weak spot? Inquiring minds wanna know!
— That Guy (@ScottIsThatGuy) December 3, 2019
Maybe I’m a sociopath, but if I had a husband I would marry him all over again if he got me a Peloton for Christmas.?
Also yes this is public wish list for:
1. A Peloton
2. A husband— Mo Knows (@Morgan_Casey) December 2, 2019
Apparently he gave his mistress a Mercedes, Lexus or GMC, according to every other commercial on TV right now.
— yuge tweet storm ? ? (@gbreedlove) December 2, 2019
And can we talk about the fact that these things cost over $2k and then there’s a monthly subscription fee. I’d ask for that divorce as soon as I saw it.
— April (@AprilandPJ) December 2, 2019
???? the hilarity!!
This laugh worked my abs tonight@— Your Best You, P.A. (@YourBestYou502) December 3, 2019
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Originally from New York, Powers graduated from New York University and eventually made her way to sunny South Florida where she has been writing for the BizPacReview team since 2015.
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