Gillette dives in again, new ad shows dad teaching transgender son how to shave. Woke or broke?

(Video screenshot)

Gillette, the super-“woke” personal care products company that drew the ire of conservatives earlier this year for its attacks on masculinity and promotion of obesity, is back at it again.

In what might be its “wokest” commercial yet, a father is shown teaching his “son” how to shave. Nothing unusual or offensive about that, right? Except that the father’s “son” is actually his daughter.

Confused? Watch the full ad below:

“Growing up I was always trying to figure out what kind of man I want to become, and I’m still trying to figure out what kind that I want to become,” the man’s daughter says as the video begins.

“I always knew I was different. I didn’t know that there was a term for the type of person that I was. I went into my transition just wanting to be happy. I’m glad I’m at the point that I’m able to shave.”

The daughter, a “transgender man” by the name of Samson Brown, is then shown being directed by her father on how to properly shave. It’s admittedly a touching scene.

“I’m at the point in my manhood where I’m actually happy. It’s not just myself transitioning, it’s everybody around me transitioning,” Brown then says as the video concludes.

And there it is …


The fact that some people want to live their lives essentially pretending to be the opposite gender isn’t innately offensive. After all, conservatives do believe in liberty and justice for all.

What the right finds offensive is the push by the far-left to normalize every abnormal behavior, from the biologically inaccurate “science” of transgenderism to even pedophilia. Last year a company exploited a kinkily dressed nine-year-old boy to sell erotic drag clothing, for Pete’s sake!

In the case of transgenderism, those who suffer from gender dysphoria reportedly represent less than one percent of the population. Yet the mainstream left has placed the needs, desires and demands of the transgender community above those of everybody else, including women.

Case in point:

Pictured above is CeCe Telfer, a biological male who’s been allowed to compete in college track as a “transgender woman.” Thanks to his male prowess, which affords him numerous advantages over his biologically female competitors, Telfer has been able to clean up.

Telfer isn’t the first male who’s used a “transgender identity” to hurt women, as well as girls. Two years ago a biological male who identified as a woman named Michelle raped a 10-year-old in a woman’s bathroom. Unlike Telfer, however, at least this male was eventually held accountable.

None of this is to suggest that Brown is a bad person like Telfer or criminal like Michelle. In a public comment to Gillette posted on Twitter, she wrote that she just wanted “to share such an important moment in a man’s life with my father.”

“Thank you so much Gillette for allowing me to share such an important moment in a man’s life with my father,” she wrote. “I look forward to the great things you’re going to continue doing to encourage us all to be our best selves. Love y’all greatly! #MyBestSelf”


That’s fine and understandable. What’s not so understandable is Gillette’s habitual habit of trying to push what are fringe topics and concerns to the forefront of America’s consciousness.

From attacking men for their so-called “toxic masculinity” — it’s a term created by misandrist far-leftists to impugn all men — to promoting obesity and now promoting transgenderism, the company appears to be more interested in playing the role of a social justice warrior versus a business.

And well, it doesn’t appear to be resonating with some in the public:

Gillette reportedly lost customers “in droves”  because of its “toxic masculinity” and obesity ads. It’s unclear how many more it’ll lose now that it’s embraced transgenderism.

Meanwhile, as Gillette and other companies play SJW, Dunkin’ Donuts is reportedly raking in the dough by doing something novel: staying out of politics!

“We are not Starbucks, we aren’t political — we aren’t gonna put stuff on our cups to start conversations,” Dunkin’ Donuts executive Drayton Martin reportedly said recently at an event in Boston. “We don’t want to engage you in political conversation, we want to get you in and out of our store in seconds. It’s donuts and ice cream — just be happy.”

Starbucks is another company that’s suffered badly in sales because of its decision to dabble in politics.



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Vivek Saxena


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