Colorado Gov. Jared Polis was widely mocked on social media after he unveiled a new image of the state’s logo which many panned as a “vanity project” costing taxpayers.
“We want to provide a fresh representation of the state brand,” the Democrat said during a press conference on Tuesday as he sported a cap with the new logo.
“The tree represents Colorado’s natural resources and spirit,” Polis said of the logo with a multicolored “C” next to an evergreen tree.
“The red symbolizes Colorado’s red soil and rocks,” he explained. “Yellow represents the state’s abundant sunshine and wheat of the Great Plains. Our dual peaks represent the many mountains in our state. And our rich blue base represents water, which is absolutely critical to our state.”
New logo for Colorado!
The tree evokes Colorado’s natural resources and spirit, red symbolizes Colorado’s red soil/rocks, yellow shows our sunshine and wheat of the plains, dual peaks represent the mountains in our state, blue base represents water-our most important resource pic.twitter.com/U0KzCh7cDd
— Jared Polis (@jaredpolis) March 26, 2019
The new image “better reflects our whole state — really is consistent with our goal of having a Colorado for all,” Polis, the first openly gay man to be elected a U.S. governor, said while insisting that the change would come at no cost to taxpayers since he only used “internal resources” and would phase it in over time.
“So when business cards, people run out, the new ones will have the new logo,” Polis said.
six years after the state of colorado revealed the state logo, jared polis unveils an new, even worse one ?????
— Nicholas Cai (@nicholasc_ai) March 26, 2019
The last redesign of the state logo in 2013, under former Democratic Gov. John Hickenlooper, cost about $2.4 million and was mocked for its likeness to a carbon monoxide warning label.
Polis, a five-term congressman and technology entrepreneur who defeated GOP state Treasurer Walker Stapleton for the seat in October, was slammed on social media following his announcement.
Governor Polis’ vanity project of replacing Colorado’s traditional logo is just another way to put his stamp on our state. A logo change is a huge waste of money, replacing the old one on documents, signage, checks, etc. There is no good reason for it. https://t.co/zCVEIKQeVd
— Deb Moorland (@DebReset) March 27, 2019
Gov. Polis borrowed his kids’ crayons to design this logo.
— homelessphilosopher (@homelessphilos1) March 27, 2019
How many tax dollars were wasted in adding a tree and mountains to the C logo that’s been around for a long time?
— Charley ‘i am sandmann’ Elkhorn (@CharleyElkhorn) March 26, 2019
Did we need a new one? Is a new logo really a state priority?
— Elyse Jones (@ElyseMJones) March 27, 2019
Focusing on those important issues
— ₘₑₗₐₙᵢₑ ₘₐᵣᵢₐ (@MelanieCMaria) March 26, 2019
Polis ignited some criticism for the moment he put on the cap with the logo during the press conference.
Unfortunately, Polis looks like a doofus. He thinks he can pull this sort of thing off. He can’t. He reminds me of Dukakis in his tank helmet.
— Annie Kerrigan (@_AnnieKerrigan_) March 26, 2019
Twitter users continued to weigh in on the changed logo, and many were just not happy.
Too many colors and too busy. Trying way too hard to be noticed. The current one is simple and much better.
— learningtocode????????? (@wreatty) March 26, 2019
So i guess changing a logo that really didnt need to be changed, is what our taxes pay for?
— John nosko (@NoskoJohn) March 26, 2019
It must be tough not doing anything that actually benefits our state.
— NonConforming_Frog (@Genderless_Frog) March 26, 2019
That’s terrific. Any chance we can get full attention from taxpayer-funded pols on stuff that truly matters and actually affects people? Yeah, that would be awesome…
— John Aguilar (@abuvthefold) March 26, 2019
— TR?️VIS (@Travis_Kski) March 27, 2019
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