Adam Levine’s Super Bowl LIII halftime performance is the gift that keeps on giving.
The Maroon 5 singer’s appearance during Sunday’s big game in Atlanta has continued to reverberate on social media long after the New England Patriots beat the Los Angeles Rams, thanks to some clever trolling by retail stores.
Home merchandise retailer, Bed, Bath & Beyond, was crowned the “real winner” of the Super Bowl after it used an image of Levine from the halftime show in a tweet along with a pillow and curtains.
Two of these matching items are available at Bed Bath & Beyond. Guess which? pic.twitter.com/axYFnSgihO
— Bed Bath & Beyond (@BedBathBeyond) February 4, 2019
“Two of these matching items are available at Bed Bath & Beyond. Guess which?” the New Jersey-based retailer asked its nearly 200,000 Twitter followers on Monday.
Bed, Bath & Beyond’s trolling was much appreciated as reaction poured in on Twitter.
Channeling his inner Scarlett O’Hara
— Hannah Ockerman (@hannah_ockerman) February 5, 2019
I love how they took it and rolled with it ? Whoever runs the social media marketing there deserves a raise.
— Meg?? (@MeginWanderland) February 4, 2019
For the Win. https://t.co/vjitxuikSK
— Mickey White (@BiasedGirl) February 4, 2019
Bed Bath & Beyond savage ? pic.twitter.com/Dz70QvRhib
— Tara (@OhmygodTARA) February 4, 2019
— Sarah Curtis (@sarahjaycurtis) February 4, 2019
— Sara Kronenberg (@SaraKronenberg) February 4, 2019
But Levine continued to inspire, providing Chipotle Mexican Grill with a great opportunity to reach out to customers. On Sunday, the fast-casual restaurant chain retweeted Twitter user PaigePierce15 who shared, “Adam Levine with his shirt off looks like a Chipotle bag.”
Twitter users joined the fun, admitting they could not “unsee” the comparison of Levine’s tattoos and the paper bag used by the Mexican food chain.
I’m so glad I’m not the only one who thought the same ! pic.twitter.com/wljBuMQQPo
— Taylor Porter (@Taylalalasings) February 4, 2019
— whitney (@ohsowhitty) February 4, 2019
The only take-away from this year’s Super Bowl is the striking resemblance between Adam Levine and Chipotle bags pic.twitter.com/BOQAZYAgaL
— Bailey Hunter (@Bailey_Hunter24) February 4, 2019
I just saw someone say Adam Levine’s tattoos make him look like a Chipotle bag. Now I can’t unsee it? pic.twitter.com/3VJrryWlZO
— Thick-fil-A (@LilDonaldVert) February 4, 2019
i see it pic.twitter.com/Su2bEHlOU1
— andiezags™️ (@andiezags) February 4, 2019
No telling what Levine thinks of being compared to home goods or paper bags as he has not yet responded to the trolling. The Maroon 5 frontman did, however, comment on his Instagram account following the Super Bowl performance, apparently responding to the countless critics who have slammed the halftime show as one of “the worst in recent memory.”
I like Maroon 5 but not for a halftime show. That whole thing was just terrible. Terrible production. Disjointed performances. Boring.
One of the worst in recent memory. Smh. #SuperBowl53 #HalftimeShow
— Tara Setmayer (@TaraSetmayer) February 4, 2019
The band initially came under fire by some for even signing up to perform after other big names in the business turned down the prestigious gig to support Colin Kaepernick’s protest kneeling during the national anthem. Levine addressed fans and critics alike in his words of gratitude.
View this post on Instagram
When we accepted the responsibility to perform at the SBHTS, I took out my pen and just wrote. Some of the words that came to me in that moment eventually made their way onto the incredible lanterns that flew high and low tonight. We thank the universe for this historic opportunity to play on the world’s biggest stage. We thank our fans for making our dreams possible. And we thank our critics for always pushing us to do better. One Love. ❤️ And the list of words is… Forgive Laugh Cry Smile Share Live Endure Embrace Remember Enlighten Preserve Inspire Sweat Fight Express Give Receive Elevate Climb Unify Fortify Soften Dance Scream Dream Educate Provide Inhale Exhale Persevere Stand Kneel Overcome Love Listen
Meanwhile, Twitter users moved on with their own Levine comparisons, entertaining the internet with the side-by-side images.
Most exciting thing about Super bowl 53….was that Adams shirt looks like my chair! pic.twitter.com/sjBqgjwWVC
— Kim Campbell (@Klokovsek) February 4, 2019
YALL as soon as I saw Adam Levine’s shirt I said it looked like some 70s home decor, then facebook backed me up pic.twitter.com/nZp99NfdT4
— Morgan Jordal (@morganjordal) February 4, 2019
Levine-esque curtains exist too!!! pic.twitter.com/K5ANaQ2AZ1
— Jenna Amatulli (@ohheyjenna) February 4, 2019
— E! News (@enews) February 4, 2019
— E! News (@enews) February 4, 2019
I’m more concerned about how so many people own this pattern in their homes?
— Karla C. (@cheerytaz) February 4, 2019
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