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Grinch Christmas card pulled from supermarket chain after transgender activist complains

December 19, 2025 | | Print Article

In another example of how perpetually bitter leftists insist on sucking every ounce of joy out of the holidays, a Grinch Christmas card that was being sold at a popular UK-based supermarket chain was pulled when an activist complained that it was offensive to transgender people.

The item was removed from shelves at Sainsbury’s stores after a noisy trans journalist named Sophie Molly got his knickers in a knot and posted a picture of the card featuring the beloved Dr. Seuss character with the caption “This Christmas, I’m identifying as a Grinch” to social media, claiming that it was “transphobic” and calling for the popular chain to “do better.”

“Transphobic Christmas card in my local Sainsbury’s (Berryden). Please do better Sainsbury’s,” Sophie Molly wrote in the Bluesky post shaming the chain.

According to LGBTQ+ website PinkNews: “The phrase ‘identifying as’ is an anti-trans dogwhistle and has long been used as a derogatory way of describing trans people and invalidating their gender, whereby it suggests a person’s gender being anything other than what fits neatly into the cis male/female binary is something people can ‘choose’.”

Molly told the outlet that he believes that the card “belittles the identity of trans and non-binary people”.

“Trans people don’t choose to identify as their gender – it’s part of who they are,” the trans activist told PinkNews. “Being trans is not a choice.

“Cis people saying they identify as something like a tomato, attack helicopter or a Grinch I feel invalidates the lived experience of trans people,” Molly nonsensically added, freely tossing about the “cis” slur used to smear normal people.

“It tells the world that they think it’s a choice to be trans, something you can switch in and out of, like playing dress up. This is not true,” he said. “Being trans or non-binary is not something you can switch off, in the same way a cis person can’t switch off being cis.”

(Image: Screenshot)

The card, which was produced by Emotional Rescue in collaboration with Paper Salad, was removed from the stores, and all stock has been destroyed.

X users threw cold water on the flaming Yule log of trans outrage.

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“At Sainsbury’s, we’re committed to being an inclusive retailer where people love to work and shop,” a spokesperson for the chain said in a statement, according to the Daily Mail. “We offer a wide selection of Christmas cards and our ranges vary each year, so there’s something for everyone. We value all customer feedback on this year’s designs.”

The story is a holiday season reminder that everyone is required to accommodate the overly sensitive feelings of a minuscule demographic suffering from what, until recent years, was widely accepted to be a mental condition.

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