Op-ed views and opinions expressed are solely those of the author.
The Sydney Sweeney American Eagle blue jeans promotion accomplished what advertising is supposed to do – create chatter, sell products, generate revenue, and build brand recognition.
An added and unexpected bonus is that, as of this writing, American Eagle’s ad impact has also increased the firm’s stock price by a whopping 24 percent.
Much to their chagrin, the screeching left-wing virtue signalers helped fuel the popularity of the jeans ad that is producing barrels of profits and increasing market valuation for the company and its shareholders.
Flustered far-left whiners can’t force companies to recall products they don’t like or censor them, so they resort to throwing temper tantrums like ill-behaved toddlers demanding pre-dinner cookies.
The ad produced another unexpected bonus by prompting the White House to positively chime in with spokesman Steven Cheung describing the negative criticism as “cancel culture run amok. This warped, moronic, and dense liberal thinking is a big reason why Americans voted the way they did in 2024,” he said. WOW! How many ads receive White House accolades? The ad agency should get a bonus.
The infamous Bud Light and Jaguar promotions prompted ridicule and shunning from the right, tanking sales and market valuations. Criticism from the left had the opposite effect on American Eagle’s jeans, with observers concluding that the right has money to spend while the penniless scolding left futilely demands they spend it as they’re told.
The Wall Street Journal even appears baffled. A Monday, August 3 article headlined: “American Eagle Confuses With Ads” was jammed with critics criticizing the jeans campaign. Will there be a follow-up article declaring the ad a massive success?
Despite any negative publicity, American Eagle’s “Sydney Sweeney has good jeans” tagline and her phrase “My jeans are blue” will probably join an all-star lineup of catchy ad taglines that became everyday catch phrases such as Nike’s “Just Do It!,” Kentucky Fried Chicken’s “Finger Licking Good” and Wendy’s “Where’s the beef?”
Following a heavy meal, how many times did folks at a table jokingly repeat the phrase: “I can’t believe I ate the whole thing,” the tagline from the iconic 1972 Alka Seltzer ad?
No matter how talented they may be, obese, homely gals don’t sell products or services. How many women want to look like Lizzo? They don’t. They want to look like the sexy, blonde, blue-eyed Sydney Sweeney, or a black Sydney Sweeney, or a brown Sydney Sweeney, etc. Looking like Lizzo is easy. To do so, practice saying: “I can’t believe I ate the whole thing” after every meal and eat like you mean it.
How many guys think to themselves: “I wish my wife/girlfriend looked like that” after seeing Lizzo? Yeah, I don’t know any either.
They want them to look like the young Eva Herzigova wearing the famed Wonder Bra in the memorable 1984 “Hello Boys” ad. Mel Brooks may have borrowed that line as his Blazing Saddles cross-eyed character, Governor William J. Le Petomane, said it while staring at his scantily-clad secretary’s ample chest.
Who else recalls a 1967 Noxzema shaving cream TV commercial with strip tease music and a former Miss Sweden purring: “Take it off, take it all off!” as a guy shaved? “Take it off, take it all off!” became a catch phrase repeated even by kids at the family dinner table. Football legend Joe Namath appeared in one of the ads.
No advertising firm wants its client to go into the promotional dumpster of history like Bud Light, the nonbinary Mr. Potato Head, and Jaguar did with their bizarre freak show campaigns. Folks don’t want to be seen using products associated with people who look and act like losers.
Companies pay ad firms big bucks to generate sales, not tank them along with the company’s reputation and its stock unless all of its executives are selling short.
Their market valuations and sales reflect their advertising disasters as both Bud Light and Jaguar sales and market value nosedived.
Jaguar sold just 49 cars in Europe following its ad campaign featuring a group of strange-looking men in neon colored dresses and pantsuits. The previous year, it sold 1,961. Not a single car was shown in the rebranding ad. Jaguar’s CEO recently announced that he has resigned.
Bud Light’s Harvard-degreed marketing “genius” was drenched in scorn and quickly disappeared after her promotion featuring a cross-dressing guy in a bubble bath drinking the company’s beer. Sales of the once number one selling beer in the U.S. have plummeted and still haven’t recovered.
Taking a break from counting its cash, American Eagle took time to comment, saying its ad “is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
To succeed, it obviously pays to do the exact opposite of what the loopy left-wing virtue signalers demand.
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