Hakeem Jeffries reportedly overhauls messaging strategy to counter Trump, GOP

House Minority Leader Hakeem Jeffries has made moves over the past several months to bolster his communications team and develop a new messaging strategy countering President Donald Trump, NOTUS reported Monday.

Jeffries is moving to revamp his messaging strategy and also expand his communications team in an attempt to help assure fellow Democrats that he is making an effort to oppose Trump’s agenda, several anonymous sources told NOTUS. This comes following several reports of Democrats criticizing Jeffries’s leadership as well as his approach to combating the president’s second administration.

One source told NOTUS that due to the “noisy” news cycle, some people believe that Jeffries is not pushing back against Republican leaders’ policies enough.

“We’re taking on a lot of fights — Medicare, Medicaid, Social Security, all the policy things,” one anonymous source told NOTUS. “But I also think that the news cycle is so noisy that people think that we’re not fighting.”

An anonymous House Democrat told NOTUS that Jeffries is “trending in the right direction,” but added that “there’s a lot of room for improvement.” The same Democrat told the outlet that some House members have explicitly expressed concerns to Jeffries about his approach to opposing the Trump administration.

“We need to step it up in terms of the coordinated message and taking gloves off,” the Democratic lawmaker told NOTUS.

Jeffries, who has served in Congress since 2013, is facing low favorability ratings among voters, according to recent polls. A CNN/SSRS survey conducted in April found that just 20% of respondents held a favorable opinion of Jeffries’ leadership.

Several recent surveys have shown that many Americans feel broadly dissatisfied with House Democrats’ performance. Similarly, only about one-third of Democrats said they felt “very optimistic” or “somewhat optimistic” about the future of their party, according to an Associated Press-NORC Center for Public Affairs Research poll conducted in May.

Jeffries’ office did not respond to the Daily Caller News Foundation’s request for comment.

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