Activists target red state pro-life centers, college students with abortion tourism ads

The Brigid Alliance, an organization dedicated to getting abortions for more women, launched an ad campaign Monday targeting pro-life pregnancy centers and university campuses.

Brigid provides funding for women traveling to receive abortions, covering costs such as transportation, meals, hotels, and child care. The organization set up several billboards in Georgia and Louisiana and also targeted online campaigns toward Floridians. Brigid has mobilized several billboard trucks advertising their abortion services.

“Need an abortion?” the billboards read, listing the services Brigid provides.

Three static billboards are set up in New Orleans, and two are in Atlanta, with several billboard trucks circling the local universities and crisis pregnancy centers that support life. Targeted digital and audio ads on Facebook, Instagram, Google Search, and Pandora will specifically reach Florida residents.

Emory, Georgia State, DeVry, Tulane, Louisiana State, the University of New Orleans, Loyola, and more universities are all targeted.

Brigid targeted the three states due to their sweeping pro-life laws, a media advisory from the company said.

Republican Florida Gov. Ron DeSantis signed the state’s six-week abortion ban into law in 2023, though pro-abortion advocates unsuccessfully attempted to undermine the law in the 2024 election.

A similar heartbeat law has been in place in Georgia since 2019, but was not applicable until after the fall of Roe v. Wade. The law has prevailed through several legal challenges, with the state supreme court finally settling its legality in 2022.

The Louisiana Supreme Court also upheld its own state law banning all abortions except in cases threatening or endangering the mother’s life or when a child cannot survive birth.

Brigid did not immediately respond to the Daily Caller News Foundation’s request for comment.

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