In yet another example of the corporate cluelessness that has been a hallmark of the “woke” era, insurance colossus Allstate has been engulfed by a firestorm of criticism over a tone-deaf Sugar Bowl lecture.

The annual New Orleans event – which had been postponed after the horrific New Year’s Eve killing of at least a dozen revelers by an alleged jihadist who mowed them down in a vehicle flying an ISIS flag on Bourbon Street – finally got underway on Thursday and Allstate’s President and CEO Tom Wilson kicked off controversy with his pregame message.

Wilson’s message was aired at the beginning of the telecast of the college football playoff contest between the Notre Dame Fighting Irish and Georgia Bulldogs with the corporate bigwig preaching that Americans need to overcome their “addiction to divisiveness” and must “accept people’s imperfections and differences.”

NEW: Allstate CEO Tom Wilson says Americans need to overcome their “addiction of divisiveness” and “accept people’s differences” following the terror attack in New Orleans.

If only Shamsud Din Jabbar had heard this message two days ago!

The comment was made at the start of the… pic.twitter.com/WDPWZhPrru

— Collin Rugg (@CollinRugg) January 2, 2025

“Our prayers went to victims and their families. We also need to be stronger together by overcoming an addiction to divisiveness and negativity. Join Allstate working in local communities all across America to amplify the positive, increase trust, and accept people’s imperfections and differences. Together we win,” Wilson said in the 30-second video.

Not a word of outrage about the murderous actions of Shamsud-Din Jabbar – an obvious ISIS fan – but rather a scolding that suggests the company is more concerned with potential hurt feelings than a barbaric act of holiday terrorism that shocked America.

Allstate – which sponsors the game – and Wilson were slammed for their inability to read the room.

This is crazy by Allstate.

Maybe — and hear me out here — we should all agree that terrorism will not be tolerated in the United States. https://t.co/U69vWjPqvv

— Greg Abbott (@GregAbbott_TX) January 3, 2025

Time to cancel @Allstate. Do you really want an insurance company that talks about murder and terrorism this way? https://t.co/GYy1W0eahB

— Sean Davis (@seanmdav) January 2, 2025

A jihadist killed and maimed dozens of innocent Americans in a hate-fueled rampage, and the CEO of Allstate thinks Americans watching the Sugar Bowl need a lecture from him on overcoming “an addiction to divisiveness and negativity?”

Absolutely not!! pic.twitter.com/CuyOYoz1mg

— Charlie Kirk (@charliekirk11) January 2, 2025

Only major companies somehow get this out of touch with society. To normal people this sounds like @Allstate giving cover to an ISIS terrorist as if he wouldn’t have killed those people if we all accepted his backwards ideology. This is the definition of suicidal empathy. https://t.co/rWOvMKTYBg

— Robby Starbuck (@robbystarbuck) January 2, 2025

Imperfections? Like plowing through a crowd?

— Football mom (@julieholi) January 2, 2025

is Tom Wilson @Allstate really telling us that “terrorism” is an imperfection that we need to not be negative and divisive about? I’m confused who was this message being said to?

— kStarr (@starr11063) January 2, 2025

Still can’t believe a venerable American company like @Allstate sent its CEO on national television to lecture victims of terrorism about divisiveness. It’s like a @TheBabylonBee parody of woke corporatism comes to life.

— Steve Deace (@SteveDeaceShow) January 3, 2025

If I were the board of @Allstate I’d fire this CEO for being dumb enough to read the presser written by the woke intern.

pic.twitter.com/XMduyBzWAL

— SteveAustinWI (@SteveAustinWI) January 3, 2025

The “woke” mind virus has become embedded in the corporate culture at Allstate with Wilson’s appeal to overcoming “divisiveness” apparently not applying to his own racist DEI department and the company’s discriminatory staffing practices.

DEI chief for @Allstate boasted about using DEI in their hiring practices and promised to use more diversity specifically when hiring for leadership positions.

If you’re qualified and are not “diverse” enough and were passed up for a job or a promotion at Allstate, you may have… https://t.co/0oFW8AYnob pic.twitter.com/0qujKXQAar

— Libs of TikTok (@libsoftiktok) January 3, 2025

.@Allstate says that diversity is a “key consideration” for being on their board and they take race and gender into account, then boast about appointing Black people and women.

.@Allstate discrimates against White people and men in their hiring and board nomination practices.… https://t.co/0oFW8AYnob pic.twitter.com/FoGfVKEVMs

— Libs of TikTok (@libsoftiktok) January 3, 2025

“To be clear, Allstate CEO Tom Wilson unequivocally condemns this heinous act of terrorism and violence in all forms. We stand with the families of the victims, their loved ones, and the community of New Orleans. The reference to overcoming divisiveness and negativity reflects a broader commitment to fostering trust and positivity in communities across the nation,” the company said in a statement to Fox News Digital.

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Chris Donaldson

Staff Writer

Chris Donaldson is an ordinary American who is concerned about rampant corruption as well as the ongoing attacks on our way of life by those who have contempt for our hard-earned freedoms. A Navy veteran, he has been a frequent contributor to conservative websites and resides in Florida.

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