The National Basketball Association’s ratings are already way down this season with the league no longer having the allure that it once did which is a major problem according to aging superstar LeBron James.

According to Sports Media Watch, NBA ratings are down across multiple platforms by 19 percent from last year, coming off the NBA Cup, a gimmicky in-season tournament, and heading into the league’s marquee Christmas Day games.

The stinko ratings showing an ongoing loss of interest in a product that isn’t what it used to be – and is saturated with “woke” politics – have King James pushing the panic button and offering his expert opinion on what the problem could be.

LeBron James on the NBA’s Declining TV Ratings: ‘We Gotta Do Something’

“Obviously the last couple years have not been a great All-Star Game … It’s not just the All-Star Game, it’s our game in general. There’s a lot of f**king 3’s being shot. So it’s a bigger conversation than… pic.twitter.com/ZUuMGtPH63

— Chief Nerd (@TheChiefNerd) December 20, 2024

“We gotta do something,” James said this week. “Obviously the last couple years have not been a great All-Star Game … It’s not just the All-Star Game, it’s our game in general.”

“There’s a lot of f**king 3’s being shot. So it’s a bigger conversation than just the All-Star Game,” he said, lamenting the proliferation of low percentage three-point shots by players looking for the viral ESPN moment.

Unfortunately for the Los Angeles Lakers forward, his examination of the NBA’s troubles didn’t include a glance into the mirror.

Since the surly James became the league’s public face and began to regularly offer up his inane takes on race, politics and society, the NBA has been bleeding out popularity as fans tune out.

X users had some thoughts on the league’s dwindling appeal.

LeBron James just blamed the NBA’s cratering ratings on players taking too many three-point shots…

Not the race batting, not to be ultra woke agenda, not the CCP bootlicking, but too many 3s pic.twitter.com/EVFKV6rocz

— Kevin Dalton (@TheKevinDalton) December 20, 2024

The best thing LeBron James could do to help NBA ratings is to retire. Allow the NBA to move on from his toxic woke politics.

The NFL was able to recover once people like San Francisco 49ers quarterback Colin Kaepernick were out of the league. https://t.co/ecZssUUmJ2

— Wall Street Mav (@WallStreetMav) December 20, 2024

He has played such a big role in the decline of the popularity of the sport. The whining, the flopping, the disdain for fans and for half of the country, chucking threes, switching teams…

— MAZE (@mazemoore) December 20, 2024

Its funny how they continue to think that the declining ratings are things that happen on the court, rather than looking at all the things players have done and said off the court.
James is now a billionaire, and still crying how racist the country is and how oppressed he is.

— Lonous (@lonous) December 20, 2024

It’s not the 3’s. It’s the personalities. @NBA is missing a crossover star that breaks out across markets. The next Magic/Bird, MJ, Shaq, Kobe. Today’s NBA has a lot of talent, but lacking that kitchen table name that draws attn from outside the current fan base.

— Chris / Digital (@chris_xcom) December 20, 2024

Perhaps Lebron “Ain’t No Party Like a Diddy Party” James should have considered not pushing the leftist agenda while being blackmailed if he wanted NBA ratings to thrive. People are sick of the woke BS and are awake.

— Green Lives Matter (@Ultrafrog17) December 20, 2024

Try acting like men. I know it’s old school but dust it off and give it a shot.

— Marilee VanTine (@MarileeVanTine) December 20, 2024

It isn’t 3-point shots… it’s people like him that have destroyed the NBA… it has nothing to do with skill…

— Keyser (@KeyserSoese) December 21, 2024

Just maybe if they showed up, played their best and stayed in their lane (no ideologies, politics or anything besides their sport and expertise) like they used they wouldn’t be losing fans and loyalty!

— LP (@ladp216) December 21, 2024

The poor quality of play, the league’s accommodation of loafing players who no longer suit up full time, and the inability of two of its top coaches – San Antonio’s Greg Popovich and Golden State’s Steve Kerr – to keep their hatred of President-elect Donald J. Trump to themselves are also factors.

Today’s NBA is a far cry from the league that was built by Larry Bird, Magic Johnson, and Micheal Jordan, one which drew massive television ratings and packed arenas back in the day when its slogan was “Fan-tastic” which it truly was.

“I was not part of the committee. It’s different, but I don’t know. We’ll see. We’ll see when we get there. It’s different. Obviously, any time you make some type of change, there’s gonna be some [blowback]. I don’t know. I have my ideas of what could possibly work, but I’m not gonna do that. We gotta do something,” James said, bemoaning the loss of interest in the NBA.

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Chris Donaldson

Staff Writer

Chris Donaldson is an ordinary American who is concerned about rampant corruption as well as the ongoing attacks on our way of life by those who have contempt for our hard-earned freedoms. A Navy veteran, he has been a frequent contributor to conservative websites and resides in Florida.

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