Apple’s emotional ‘family oriented’ ad earns praise from viewers: ‘Very well done here. More of this.’

Tech giant Apple seems to have seen the writing on the wall and steered away from woke advertising, just in time for Christmas.

The company’s CEO posted the tear-jerking ad to X, celebrating the capabilities of the AirPods Pro 2 which boasts a Hearing Aid feature for those who need it. The feature was displayed in the ad, where a father who is hard of hearing finally gets to listen to his daughter singing on Christmas Day.

Watch:

I’m so proud of the many teams across Apple developing powerful technologies that are improving people’s lives. The Hearing Aid feature on AirPods Pro 2 uses your personalized sound profile so you can hear the moments that matter. pic.twitter.com/DsGytAUQAR

— Tim Cook (@tim_cook) November 28, 2024

It even earned praise from billionaire X owner Elon Musk.

This is cool

— Elon Musk (@elonmusk) November 29, 2024

X users were also pleased:

This is the first time in 40 years that I actually find myself celebrating something done by Apple.

Very well done here. More of this.

— GoodThings2Life (@GoodThings2Life) November 29, 2024

Thank you for not forcing DEI down consumer’s throats

— Snubbulled (@Snubbulled) November 28, 2024

This is one of the best ads of all time. As a father of a 3 and 6 years old having some hearing issues my self this is heart wrenching and warming at the same time. ♥️

— Sam Felix (@wingsuitist) November 28, 2024

Great commercial. Touching. Family oriented. Not woke!

— Paul A. Szypula (@Bubblebathgirl) November 29, 2024

I can’t tell you how much I enjoy the hearing aid feature. I make videos for seniors on how to use their iPhone and iPad and just made a video on this feature. It’s a game changer for many. I’m thankful for you and all the folks at Apple. What a company!

— Rich Bowlin (@bowlin_rich) November 28, 2024

What i like about this commercial is not the product or its function but that at the center of everything is the family. Well done Tim.

— Effetto Tesla (@EffettoTesla) November 28, 2024

A normal non woke advertisement. Thank goodness.

— Senator Babet (@senatorbabet) November 29, 2024

Family is back! Such an awesome ad!

— mountain.man85 (@Man85Mountain) November 29, 2024

Beautiful commercial. America needs more of this! It’s what our country’s foundation is built on. Strong and caring families. People who care about each other.

— Christopher Colombo (@clhwi2017) November 29, 2024

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