Kim Kardashian slammed for ‘out of touch’ holiday SKIMS campaign: ‘Incredibly insensitive’

The Kardashian family has largely remained out of the cultural spotlight as Americans focused on the 2024 election, but that couldn’t last forever.

As the holiday season approaches and people switch from thinking about ballots to thinking about Christmas gifts, Kim Kardashian launched an ad for her SKIMS clothing brand. The campaign featured actress Goldie Hawn, her children Kate and Oliver Hudson, and their respective families all celebrating the season with a montage of shenanigans, hijinks, and holiday cheer.

Unfortunately, it hit a sour note with some viewers:

Goldie Hawn, Kate Hudson & Family for SKIMS pic.twitter.com/3EmER12lFs

— Kim Kardashian (@KimKardashian) November 7, 2024

On Instagram, people had some less-than-stellar things to say about both the content and timing of the ad:

“This is incredibly insensitive considering the election,” wrote one user, presumably still reeling from Vice President Kamala Harris’s electoral loss.

“Yeah, Americans are all doing this right now,” another person wrote mockingly.

“Girl please. Completely out of touch,” noted “vintagebarbie_1959.”

“Meanwhile most people can’t afford Groceries,” one woman wrote, reality-checking the celebrity entrepreneur who featured lobster in the ad.

“Tone deaf as always,” stated another user.

Over on X, things didn’t get much better:

Hey! Social and marketing person here. All brands need to postpone content until at least mid-next week.

-signed a fucking traumatized consumer https://t.co/tQejenFnIa

— Nia (@_niaspeaks) November 7, 2024

This broad and her family are the worst narcissists I’ve ever seen. Their greed knows no bounds. Read the room ma’am. https://t.co/zLXvl6PHm1

— Sweet Chin Music™️ (@Aye_Seemone) November 8, 2024

Girl read the fucking room. https://t.co/xvf6TnPkCC

— Paige Hampton (@_theHamptons) November 7, 2024

girl nobody gives a fuck. read the room https://t.co/xzeSRbK6Vh

— evie (@bossythot) November 8, 2024

A bunch of Narcissists https://t.co/tRYshE58Ge

— Matthew J Cole (@MattCol87868146) November 7, 2024

DONATE TO BIZPAC REVIEW

Please help us! If you are fed up with letting radical big tech execs, phony fact-checkers, tyrannical liberals and a lying mainstream media have unprecedented power over your news please consider making a donation to BPR to help us fight them. Now is the time. Truth has never been more critical!