Frank Luntz reveals what ‘shocked’ him about Trump’s exit poll numbers

Pollster Frank Luntz said Wednesday on CNN that he was “shocked” by former President Donald Trump’s surge among Latino voters, based on exit polls released after election day.

After outlets declared Trump the 47th president-elect, exit poll data revealed Trump’s gains among key voting blocs traditionally aligned with the Democratic Party. On “Election Day in America,” Luntz told CNN anchor Wolf Blitzer he was surprised by Trump’s surge among Latino men and noted how Vice President Kamala Harris had underperformed with women under 30.

“Most important is the Latino — the Hispanic vote. I was shocked to find out that Trump actually won a majority of male Latinos. There is a huge gender gap, as there is in every single break, but Trump [was] able to win the majority. I think that’s the first time that I know a Republican has been able to do something like that in more than 30 years. So that was number one,” Luntz said.

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“Number two, Women under age 30 only represented 7% of the sample for Harris to be successful,” Luntz continued. “They needed to draw a major turnout because the spread there was almost to the one in favor of Harris. So you have to make that something bigger. And third, was the fact that in the end abortion was a relatively low-priority issue. She was dominating there, but if it doesn’t matter to voters then it doesn’t matter if one candidate has a tremendous lead. Those would be my three great takeaways.”

Luntz went on to call out Harris’ misstep of being more clear about her policies, noting how she could have clarified her plans during her town hall event with CNN in October.

“It’s to tell people where you stand. Tell them what you’re going to do. She had a wonderful town hall meeting with CNN. She should have stopped Anderson Cooper at the beginning and said to the audience, ‘I want to tell you exactly what I’m going to do in the first hour, the first day, first week, month, hundred days, year, all of that,’” Luntz said.

“Then when she runs out of time and [when] Anderson wants to move on. She says to the crowd, ‘Do you wanna hear what I’m going to do? Or do you want me to answer questions?’ They would have cheered for her and that would have put aside all this doubt about where she stands or what she wants to do,” Luntz added.

Data shows while Harris won 77% of black male voters nationwide, Trump pulled 21% of the support — which is up two points from his 2020 results, according to Reuters. Additionally, Trump led Harris in support from Hispanic men nationwide, pulling 55% of their support, up 19 percentage points from a 2020 exit poll, while Harris lagged behind with 43%, the outlet reported.

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