Aussie tech giant Canva came up with a rather creative way to promote itself during last week’s Canva Create event in Los Angeles.

Canva, a graphic design app that creates social media graphics, presentations, promotional merchandise, and websites, rolled out a hip-hop production that was likened to the woke Broadway hit “Hamilton.”

While “Hamilton” was a sensation in America, Canva’s performance, unfortunately, was not well-received. In fact, it resulted in a wave of viral ridicule.

“You can redesign your work, Canva got that glow up. We redesigned errything from the flo’ up. Customize your workspace and make it your own. Oh, now you’re making magic when you up in the zone,” a performer rapped early on.

And it went downhill from there:

Tech expert Alex Cohen set the tone when he posted on X: “This is the most cringe sh*t I have ever seen in my entire tech career.”

Andy Allen, designer and founder of The Not Boring Software Corporation, was quick to concur, responding: “Yikes.”

They were far from alone in their assessment, though the company should be credited with thinking creatively to generate a little excitement. Either way, Lin-Manuel Miranda and his Broadway creation “Hamilton” got plenty of blame.

Here’s a quick sampling of responses to the story, as seen on the social media platform X:

lin-manuel miranda if hamilton flopped

— charlie OffKai Expo (@0xconline) May 27, 2024

Hamilton the Musical and its consequences have been a disaster for the human race

— Block Curio (@DeFi2099) May 26, 2024

“Hamilton was cool, what if we did that with startups”

— stetson (@stetsblake) May 26, 2024

If cringe was a war, this would be a nuclear weapon.

— John Hawkins (@johnhawkinsrwn) May 26, 2024

Roger looks like he asked ChatGPT to write his lyrics

— Alex Cohen (@anothercohen) May 26, 2024

I think it’s cute and well done. Lyrics made sense

— Betsy (@3daysISS) May 26, 2024

You don’t spend enough time in crypto.
This isn’t half bad.

— Jacob Brown (@JakeBlockchain) May 26, 2024

I mean, Canva‘s entire premise is that it’s a creative tool for people without skill or taste, so I can’t say that they really missed the mark.

— Matthew Pulsipher (@matt_pulsipher) May 26, 2024

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Tom Tillison

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The longest-tenured writer at BizPac Review, Tom grew up in Maryland before moving to Central Florida as a young teen. It is in the Sunshine State that he honed both his passion for politics and his writing skills.

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