Op-ed views and opinions expressed are solely those of the author.

We live in strange times. The new Amazon Holiday catalog is here. No mention of which holiday, although a Christmas tree without being labeled as such appears on page 16 and the word Christmas does peak out on page 27, without an idea of what it means.

This year the company has outdone itself in racialism, surpassing all past attempts at a demographic alteration championed by a “woke” advertising industry. In all of the catalogue’s sixty-five pages whites only appear on six. The first whites are seen on pages 13-16 then not again until a small boy in a cowboy outfit looks out on page 48 and a teenage girl with two black companions on page 54. No whites on the inside cover and the first two pages are Orientals and maybe a representative from the sub-continent. The centerfold is four black cheerleaders from black Xavier University. At first glance, a viewer might think he’s looking at a special section of Ebony or Jet or Jeune Afrique. So overwhelming is the black presence you’d think Africa was the major market. 

But this isn’t reality. The average Amazon customer is white with blacks making up only a tenth of the customer base and thirteen percent of the population. Such is the trend in advertising, however, that it is not only in the commercial world are whites being banished to Outer Thule. A Martian looking at this year’s AUSA (Association of the U.S. Army) convention’s imagery would think the US Army was majority black, not 53% white with whites dominating the combat arms. GEICO, USAA, even the pharmaceutical companies with their impossible-to-pronounce drugs have erased the white family. “Jake” from State Farm Insurance has magically transformed from white to black, a reverse of black comedian Godfrey Cambridge’s satire “Watermelon Man”. 

Ralph Ellison’s Invisible Man portrayed the travails of the black man invisible in white society. Today, the white man is invisible in a white society dominated by a white commercial and governing elite that hates him, his children, his history.  Like the Jews under Hitler, whites for the radical left, are guilty of the crime of existence, guilty because they exist, guilt for all the universe’s travails. The elite is short-sighted: it’s whitey who is the largest purchaser of the merchandise they peddle. To a “woke” elite that doesn’t matter. They should, however, remember the example of the “transgender” Dylan Mulvaney and what happened to the sales of Bud Lite when Anheuser-Busch antagonized its customer base by showcasing the faux woman for a faux beer.

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William Layer

Lt. Colonel Civil Affairs, USAR (ret) served twenty-six years in the regular and reserve components of the US Army. He was civil military liaison for the 260th Military Police, DC National Guard, State Public Affairs Officer, Commander of the Public Affairs unit and a counter-drug intelligence analyst. Transferring to the 352 Civil Affairs Command as monuments and archives officer, he became the Command Public Affairs Officer in Iraq as well as liaison to local Iraqi leaders and acting Secretary to the General Staff. He was instrumental in recovering photographic artifacts of the Iraqi Royal family while in Baghdad. He was wounded in action in an ambush in Feb. 2004 for which he was awarded the Purple Heart.
In his civilian career he worked primarily in Army Public Affairs and for the Air Force as historian to the presidential wing in the early Reagan administration and later for Air Force Legislative Liaison covering congressional hearings and assisting in preparing testimony for senior leaders.
His essays and reviews have appeared in the scholarly and popular press including Asian Affairs and the Washington Times. He is co-author, with Ali Wahab, of The Iraqi Royal Family, a Collection of Photographs Recovered from The Ruins of the Zuhur Palace, 2004.
A native New Yorker, he holds a BA with honors in history from Findlay College (Ohio) and an MA in history from The Ohio State University. He is a graduate of the US Army Command & General Staff College and was graduated with distinction US Naval War College with a MA in National Security and Strategic Studies.

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