'Cringe on dial 11': Biden’s embarrassing coffee mug ad gets DARK ROASTED on social media

A nine-second clip of President Joe Biden taking a sip out of a coffee mug rapidly amassed millions of views, but not because people were impressed.

Presidential cycles have a way of bringing the cringe out of candidates, and this video is no exception. It shows Biden taking a sip out of a mug with his face on it, at which point the president says “I like my coffee dark.”

This may have been a play on the “Dark Brandon” persona X, formerly known as Twitter, developed for the president when he snaps at reporters and otherwise acts irritable.

Watch:

A cup of Joe never tasted better.

Grab yours: https://t.co/4fbxCBQNPZ pic.twitter.com/s2qboyE7C1

— Joe Biden (@JoeBiden) August 3, 2023

The mug itself is on sale and purchases go to the Biden Victory Fund. But if social media commentary is anything to go by, the whole thing will be a flop:

This is Cringe on dial 11

— Fed Up Kentuckian (@FedUpKentuckian) August 3, 2023

I hope he doubled-up on the Depends

— Phillip McGuire (@PhillipCMcGuire) August 3, 2023

Cringe

— Kristy (@FlaGirlKristy) August 3, 2023

And that’s all that his mind can generate the wattage for anymore

— The Wizard of Int (@TheWizardOfInt) August 3, 2023

Joe Biden is goofing off meanwhile the US economy is crumbling.

Inflation is high.

Real wages are low.

Prices are skyrocketing.

Infrastructure is collapsing.

The supply chain is in crisis.

The border is overrun.

We’re at war with Russia.

Biden thinks this is all a joke.

— Paul A. Szypula (@Bubblebathgirl) August 3, 2023

I bet this 5 second promo took at least 100 takes to do

— Brendon Leslie (@BrendonLeslie) August 3, 2023

I prefer my coffee less corrupt.

— filius libertate (@jasoncharles83) August 3, 2023

Fixed It pic.twitter.com/PUgjguKnl5

— Gimme3Steps (@TheSouthGAJohn) August 3, 2023

Wait this isn’t a parody account?

— Spike (@nftspike) August 3, 2023

Using some @realDonaldTrump marketing tactics I see!

— Carrington Gupte (@CarringtonGupte) August 3, 2023

Taking every ounce of concentration to not screw up drinking from a mug

— RVGGZL¥.hzmt.eth ☢️ (@Ruggsly) August 3, 2023

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