Musk sends first official email to Twitter staff; here’s what it said …

Twitter owner Elon Musk is about to set more heads on fire as he officially ends remote work for his employees.

One of the many lingering effects of the COVID-19 pandemic was a widespread and hotly debated work-from-home business tactic, which many have advocated officially adopting even as the pandemic grows smaller in the rearview mirror. While there is plenty of back-and-forth being had about the topic, Musk has set his foot down.

In his first official email to Twitter staff as CEO, the billionaire made it clear that the economy is going to have quite an impact on the advertiser-dependent company, and there is “no way to sugarcoat” it. Because the outlook is so bleak, it will require much hard work from the employees, which Musk believes can only be ensured by having them come back into the office for their 40-hour work weeks.

“The road ahead is arduous and will require intense work to succeed,” he wrote. Any employee who requests to work from home may be granted the privilege on a case-by-case basis.

The new rule will be effective immediately and comes at the same time Musk dismissed a large segment of Twitter’s workforce, and set an $8 pricetag on Twitter Blue subscriptions, which include the luxury of the blue verification checkmark. In the email, he explained to employees that he wants subscriptions to account for roughly half of the company’s revenue, effectively steering it away from ad dependency.

Other changes at Twitter include Musk’s elimination of “days of rest” from employee calendars, which was reportedly instituted during the pandemic and gave the entire company time off. A separate email details the new CEO’s desire to root out “verified bots/trolls/spam,” a point of contention during the buying phase of the company’s takeover.

The light-grey “Official” label was also struck down by Musk who called it an “aesthetic nightmare” and “another way of creating a two-class system.”

“There are too many entities that would be considered official or have sort of legacy blue check marks,” he explained. “But I go back to what I said earlier, which is that we’re going to be extremely vigorous about eliminating deception. So if someone tries to impersonate a brand, that account will be suspended, and we will keep their eight dollars.”


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