Disney CEO Bob Chapek rejects ‘too woke’ criticism, wants company to ‘reflect rich, diverse world’

In a recent appearance at a tech conference, the head of Disney responded to accusations of the company being ‘too woke’ by saying they want to reflect the “rich, diverse world we live in.”

Disney CEO Bob Chapek spoke at the Wall Street Journal’s Tech Live conference last week and addressed the recent conflicts in which the corporation has found itself embroiled. Chapek rebuked the notion that the company has alienated its core audience by its full-bodied embrace of LGBTQ ideology and incorporating transgender activism into its content.

“I think the more complex something is, the more you really have to drill down into the basics. And we want our content to reflect the rich, diverse world that we live in. And, again, I guess that’s another way of saying, ‘Catering to your audience.’ But the world is a rich, diverse place and we want our content to reflect that. And we’re so blessed to have the greatest content creators and they see it similarly,” the CEO remarked.

The discussion begins around the 18-minute mark in the WSJ video below:

He went on to redouble his affirmation that inclusivity is an integral part of their storytelling, saying that it is that core principle that drives their mission to bring people together whether it be through film, streaming or television.

“I always say, when someone walks down Main Street and look at the castle, you’re not thinking ‘I’m on one side of the political spectrum or the other.’ You have a shared belief in all the wonderful aspects of what Disney is,” he said. “I want to use Disney to bring people together, and I think we’ll do that by diverse stories and diverse characters.”

For a CEO who doesn’t see his company as politically involved, he must have been shocked to have found himself embattled with his employees, and Florida Governor Ron DeSantis earlier this year. After an initially tepid response to the dubiously dubbed ‘Don’t So Gay’ bill, the company saw a swathe of employees engage in a staged walk-out protesting the corporation’s stance on the legislation. Chapek eventually succumbed to the will of his employees and vowed to fight the bill while being a be a “stronger ally” in the coming battle.

Stateside, Disney continues to push progressivism over profit after having a miserable year on the stock market. The stock closed Wednesday at $104.63 down a staggering 33% from this time last year.

Curiously, while they apparently don’t mind losing their hats here in America, they readily conform to the whims of the Chinese government so that they can capitalize on their market. Upon Disney+ beginning their streaming services in China last November, an episode of The Simpsons that included a tongue-in-cheek joke about Tiananmen Square, unfavorable comments about the country’s treatment of Tibet, and criticisms of Mao Zedong quietly disappeared from the service.

The live-action remake of “Mulan” reportedly edited out images of Uyghur internment camps that could be seen in the background. Disney went as far as to thank CCP officials and the province of Xinjiang in the credits of the film. The company has still failed to condemn or alter its practices due to the ongoing genocide of the Uyghur people. Human rights watchers and progressives may rest easy though as the company bravely refused to pull its same-sex kissing scene from their recent “Lightyear” picture contrary to the communist government’s request.

Disney, according to their CEO, will continue to cater to their audience, and predominantly their employees. “We were reminded, through the passion of our cast reaction, how important their sentiments are on these issues in terms of making them feel that they were part of The Walt Disney Company,” Chapek concluded.


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