Progressivism now permeates every facet of society, where even “Mr. Potato Head” now walks among the woke. Or does he?
In the name of “equality and inclusion,” Hasbro announced “a 21st-century rebrand” of the popular toy, introducing a gender neutral line that dropped the “Mr.” from the brand name and logo — only to then confuse matters by declaring Mr. Potato Head “isn’t going anywhere!”
The toy conglomerate said in a press release that the new version is a “celebration of the many faces of families allowing kids to imagine and create their own Potato Head family with 2 large potato bodies, 1 small potato body, and 42 accessories. The possibilities to create your own families are endless with mixing and mashing all the parts and pieces.”
“Hasbro is making sure all feel welcome in the Potato Head world by officially dropping the Mr. from the Mr. Potato Head brand name and logo to promote gender equality and inclusion,” the company stated. “In the fall, the new Potato Family Pack ‘Create Your Potato Head Family’ will celebrate the many faces of families allowing kids to imagine and create their own Potato Head family.”
Via @FastCompany: The iconic Mr. Potato Head gets a 21st-century rebrand #HasbroInvestorDay https://t.co/xoZYTCFGAa
— Hasbro (@Hasbro) February 25, 2021
Hasbro confused matters later by posting the following tweet — presumably in response to the fallout over the initial announcement:
Hold that Tot – your main spud, MR. POTATO HEAD isn’t going anywhere! While it was announced today that the POTATO HEAD brand name & logo are dropping the ‘MR.’ I yam proud to confirm that MR. & MRS. POTATO HEAD aren’t going anywhere and will remain MR. & MRS. POTATO HEAD pic.twitter.com/6I84KrxOLQ
— Hasbro (@Hasbro) February 25, 2021
According to the company, the motivation behind the move was to “let kids decide the parents’ gender, rather than being told they are ‘Mr.’ and ‘Mrs.'”
This being in line with the progressive thought process that there are more than two genders — a thought process that characterizes the scientifically-supported reality of there being just male and female genders as “hate.”
According to the Associated Press, Hasbro “appears to want to have it both ways: expand the brand, while not killing off its most iconic characters, which appeared in the Toy Story films.”
In speaking to AP, Robert Passikoff, founder of marketing consultancy Brand Keys, suggested it was a marketing ploy for a product first introduced in 1952.
“They are looking to broaden the franchise,” Passikoff explained. “You take the focus of what is essentially one character and now allow it to be a platform for many characters.”
The LGBTQ advocacy group GLAAD “applauded the more inclusive Potato playset,” the news agency reported.
“Hasbro is helping kids to simply see toys as toys, which encourages them to be their authentic selves outside of the pressures of traditional gender norms,” Rich Ferraro, GLAAD’s chief communications officer, said in a statement.
The maneuver certainly resulted in a lot of online chatter — here’s a sampling of the responses from Twitter:
Imagine being so fragile that you’re offended by the thought of Mr Potato Head being male. https://t.co/Y4FPP6Jfph
— Piers Morgan (@piersmorgan) February 25, 2021
Update: My daughter is devastated https://t.co/3KtXDkKKK3
— Matt Walsh (@MattWalshBlog) February 25, 2021
You don’t have to do this.
— Sleeping Giants (@slpng_giants) February 25, 2021
Don’t try to backtrack and fix what you’ve done, @Hasbro … you’ve already done it!
This is like @CocaCola now saying hold your cocaine, Coca Cola still likes white people even though we think you’re all racist!!
— Saundra McDowell (@mcdowellformo) February 26, 2021
Based Potato Heads.
— Ian Miles Cheong (@stillgray) February 25, 2021
Mr Potato Head is a racist caricature of an African American. Why is such a hateful product even sold today?
— Mark Dice (@MarkDice) February 25, 2021
What a great way to lose customers! If people are offended by it being called ‘Mr’ or ‘Mrs’ then they need to reevaluate their lives! The world has gone mad! 🤦🏻
— Tom Allen (@tommiiallen) February 25, 2021
Your marketing and social media teams should be fired for this “New Coke” moment.
— Johnny Utah (@JohnnyU2019) February 25, 2021
Why don’t you just call it New Potato Head, because New Coke worked out so well…
— SCHancock (@StuartCHancock) February 25, 2021
Mr and Mrs implies there are 2 genders when everyone knows there are 247.
— J (@thelastgypsy) February 25, 2021
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