Emergen-C has chilled response to ‘quarantiniii,’ but Aviation Gin hits it out of the park

Screengrab YouTube, Absolut Drinks

With balcony serenades and flash mob choirs, Italy has raised the bar when it comes to COVID-19 “social distancing” and other means of quarantines.

But a social media user under the name Marilyn Starkloff created her own solution to weathering the storm, introducing the “quarantiniii.”

A tweet from the account featured a drink in a martini glass, an opened packet of the powdered vitamin supplement Emergen-C and a half-empty bottle of Aviation gin.

“Time for a quarantiniii??,” the tweet read, along with a masked emoji and green martini glass.

Under different circumstances, Emergen-C would surely love the gratuitous plug, but not in this case.

The company responded to Starkloff’s post: “We do not recommend taking any of our products with alcohol.”

And while that may have been the corporately responsible thing to do, Aviation saw it in a different light.

Hitting it out of the park, the gin company responded: “While everyone should take precaution during these times we do not recommend having a ‘Quarantini’ or any alcohol if you’re feeling under the weather. If you’re feeling fine and of legal drinking age, a little extra Vitamin C consumption doesn’t hurt.”

Social media users saw things in a similar light, siding with Starkloff over Emergen-C.

With the coronavirus shutting down most forms of entertainment around the globe, social media lends itself well to the circumstances, and Starkloff let her sentiments be known in replying to a user telling the company, “You’re not the boss of us. Especially after we purchased that stuff.”

Here’s a sampling of other responses from Twitter:

In the end, it’s hard to argue that the real winner here was Aviation Gin — this is one company that doesn’t look a gift horse in the mouth.

Although, the apparently fun-loving Marilyn Starkloff seemd to be having a great time, as seen below when she recognized that Aviation Gin owner Ryan Reynolds retweeted the response from his company.


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