Starbucks hit by ‘Counter Strike’: Fmr. Naval officer creates unique coffee line that honors American heroes

What does a former U.S. Navy Hospital Corpsman do when he gets out of the Navy? He creates a product specifically tailored for the brave men and women serving on the front lines.

Brandon “Doc” Buttrey created Counter Strike Coffee, which is based out of the greater Houston area. Counter Strike Coffee’s mission statements is: “Strike back at sleepiness and fatigue with a hot cup of Counter Strike Coffee.”

The company aims to provide a strong product for law enforcement officers, veterans, first responders, and all other American heroes serving this country.

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As a Navy corpsman, Buttrey said, he never imagined that he would become a very successful coffee entrepreneur.

After leaving the Navy, Buttrey began working in the oil and gas industry while simultaneously earning his Bachelor’s degree. He made balancing his family, a full time job, and school look easy, and even offered Urban Medical Integration Training (UMIT), where he would train students on how to use a tactical medical bag.

This is where his idea came to fruition.

Buttrey began to notice that people were giving more money to his donation jar than he was spending on the coffee itself. It quickly became apparent that using his military background would be an advantage for him in terms of selling and packaging his product. With just $1,000, he launched Counter Strike Coffee Company in April of 2015.

Counter Strike Coffee offers seven different varieties of coffee, including some named: “Fire Watch,” “Smooth Operator” and “Infidel Warthog Roast.”

His favorite flavor? The “Never Quit” blend. Counter Strike also donates 25 percent of its profits from the “Never Quit Coffee” blend to the Lone Survivor Foundation — which was created by American hero Marcus Luttrell.

Counter Strike continues to become more of a household name, especially with those that have or still currently serve this country.

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So what does Buttrey have planned next? His plan is to create a new coffee blend dedicated to Secretary of Defense Jim “Mad Dog” Mattis.


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