New study shows Starbucks’ hardline stance on refugees took a hardline hit to its bottom line

Starbucks is learning that far left policies are not helping its profit margin.

The company’s pledge to hire 10,000 refugees in response to the president’s temporary travel ban has hurt customer opinion of the coffee chain and its sales, according to experts, Reuters reported.

YouGov Brand Index’s Buzz score showed that the Seattle based company’s brand image took a hit after its CEO, Howard Schultz, announced the decision to hire the refugees.

Crazed boycott organizer livid when she learns Neiman Marcus ‘snuck’ Ivanka items back on website

Credit Suisse analysts found a similar pattern.

“Our work shows a sudden drop in brand sentiment following announcement of the refugee hiring initiative on Jan. 29th, to flattish from a run-rate of ~+80 (on an index of -100 to +100). Net sentiment has since recovered, but has seen significant volatility in recent weeks,” Jason West, an equity analyst at Credit Suisse, told CNBC.

The YouGov BrandIndex showed 30 percent of consumers said they’d consider buying from Starbucks when they made their next purchase of coffee before the refugee hiring announcement.

That went to 24 percent after the announcement.

“Consumer perception dropped almost immediately,” YouGov BrandIndex CEO Ted Marzilli said.

“That would indicate the announcement has had a negative impact on Starbucks, and might indicate a negative impact on sales in the near term,” he added.

Angry customers were probably not made any happier when the coffee chain offered to pay legal fees for employees affected by the president’s temporary travel ban.

Disgruntled former Starbucks customers might want to move their business to a military owned coffee company that vowed to hire 10,000 veterans in response to Starbucks’ refugee hiring announcement.

Entrenched lib mayor who staunchly supports taking in Syrian refugees learns a lesson on Election Day

Wake up right! Receive our free morning news blast HERE


Please help us! If you are fed up with letting radical big tech execs, phony fact-checkers, tyrannical liberals and a lying mainstream media have unprecedented power over your news please consider making a donation to BPR to help us fight them. Now is the time. Truth has never been more critical!

Success! Thank you for donating. Please share BPR content to help combat the lies.
Carmine Sabia


We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please click the ∨ icon below and to the right of that comment. Thank you for partnering with us to maintain fruitful conversation.

PLEASE JOIN OUR NEW COMMENT SYSTEM! We love hearing from our readers and invite you to join us for feedback and great conversation. If you've commented with us before, we'll need you to re-input your email address for this. The public will not see it and we do not share it.

Latest Articles