A photo of a “border wall” erected in a Portugal Toys R Us store was posted online by Mexican soccer player Miguel Layún, who was not pleased with the display.
The caption accompanying the photo said, according to Google Translate: “How sad that @ToysRUs in Gaia have this type of decoration. We opted to leave when we saw this ‘joke.'”
And to ensure the intended message was clear, the display featured arrows pointing to Mexico and USA.
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(Faces of shoppers were intentionally blacked out.)
Qué triste que el @ToysRUs en Gaia tenga este tipo de decoración. Optamos por salir cuando vimos esta "broma". ✋🏻 pic.twitter.com/Nxo5MrIStV
— Miguel Layun (@Miguel_layun) February 25, 2017
The striking photo prompted Toys R Us to apologize profusely to Layun and promise that “the employees will be dealt with appropriately.”
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@Miguel_layun Please know that this is not who we are and we have immediately contacted the store management in Portugal to address this
— ToysRUs (@ToysRUs) February 25, 2017
@Miguel_layun
Our deepest apologies for this offensive display. It’s been removed & the employees will be dealt with appropriately.— ToysRUs (@ToysRUs) February 25, 2017
With all the attention on President Donald Trump’s promised wall on the southern border, it didn’t take long for the photo to start making the rounds.
Social media users found no humor in the lay out as seen in these responses from Twitter:
Wtf @ToysRUs? Found this on a soccer player’s instagram. This is in Gaia, Portugal. pic.twitter.com/Gdtiz8h8yi
— ? (@chrisalcazar7) February 25, 2017
@CNN @ToysRUs is this supposed to be funny?? pic.twitter.com/2M8d5FERDI
— miilton gomez (@MiiiltonGomez) February 26, 2017
@ToysRUs in Gaia Portugal thought these decorations for store was a good idea.NOT funny!!! @CNN @Univision @Televisa @KTLA @HuffingtonPost pic.twitter.com/ND9WY6JR7i
— B Tillett (@mayason2) February 25, 2017
But the chances of the display having an impact on sales seems almost a certainty:
@ToysRUs @Miguel_layun I’m not buying anything from you again. Bad taste at the lowest level.
— Sergio Jaime (@sergiojagar) February 25, 2017
@ToysRUs I’ll make sure Calexico store pay the price of this offense, this is going viral in the border! Good luck with your sales!!
— Armando Gutierrez (@armandgutgam) February 25, 2017
@ToysRUs @Miguel_layun Will never never ever buy anything from any of your stores again. #NoBanNoWall
— Miguel Brambilla (@miguebram) February 25, 2017
Either way, the outrage was very real as seen below:
@ToysRUs @Miguel_layun is that what you teach kids? Shame on you!!!
— Dolphin (@eunice2830) February 25, 2017
@ToysRUs @Miguel_layun Assholes!!!!! Viva México !!
— Miguel Angel Leon (@Mikelion1969) February 25, 2017
@ToysRUs @Miguel_layun please upload recent pics of the offensive decoration disolved
— Oscar Cordero (@Korder01) February 25, 2017
@ToysRUs @Miguel_layun too late Toys R yours! Harm has been done and this is unacceptable. How much $$ did you settle with Miguel Layun? ?
— Jose Esquer (@ppesquer34) February 26, 2017
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The longest-tenured writer at BizPac Review, Tom grew up in Maryland before moving to Central Florida as a young teen. It is in the Sunshine State that he honed both his passion for politics and his writing skills.
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