After news broke that actress Carrie Fisher had died days after she suffered a heart attack, tributes came from all corners of the Internet.
Well-meaning fans were forced to backtrack after offending the social media crowd.
Baked goods company Cinnabon deleted, and later apologized for, a tweet in which it said the iconic actress had “the best buns in the galaxy.” An homage to her iconic role as Princess Leia in the “Star Wars” franchise.
And the award for “Most Tasteless Brand Reaction To A Celebrity Death” goes to @Cinnabon. #fox5dc pic.twitter.com/XCraFJTZX2
— Jim Lokay #fox5dc (@LokayFOX5) December 27, 2016
Our deleted tweet was genuinely meant as a tribute, but we shouldn’t have posted it. We are truly sorry.
— Cinnabon (@Cinnabon) December 28, 2016
The tweet was deleted not long after actor Steve Martin had to delete his seemingly innocent tribute because of similar backlash.
It also came months after the company declared that Fisher had the “second” best rolls in the galaxy on May 4, a day celebrated as a holiday by many “Star Wars” fans.
The response from social media users to the original tweet was mixed. Some were outraged at the company, while others thought it was a proper tribute. The responses are below. Tell us your opinion.
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*Cinnabon HQ upon hearing the news of Carrie Fisher’s heart attack*
“GET STARTED ON THE PRINCESS LEIA CINNABON MURAL… PRONTO!” https://t.co/ChlCoi8eDh— Dick Prescock (@DadSelfie) December 27, 2016
@Cinnabon when it comes to branding opportunities, this really was the icing
— Jonah Keri (@jonahkeri) December 27, 2016
Since we’re living in an Idiocracy, corporations use dead celebrity “tributes” as advertisements. Shame on you Cinnabon pic.twitter.com/pRnVIdWPMi
— Mark Dice (@MarkDice) December 27, 2016
Wow, what poor taste you have RT @Cinnabon: RIP Carrie Fisher, you’ll always have the best buns in the galaxy. https://t.co/DYvEcW6gAb
— Lil Fluzi Flert (@_sarah_smile) December 27, 2016
I feel like Carrie Fisher would have gotten a kick out of the Cinnabon tweet to be honest.
— Calvin (@calvinstowell) December 27, 2016
Can’t help but think that Carrie Fisher would have appreciated that Cinnabon tweet. pic.twitter.com/DOisE5eIwe
— Girls Really Rule. (@girlsreallyrule) December 27, 2016
I sincerely doubt Carrie Fisher would’ve gotten worked up over that Cinnabon tweet
— Ira Madison III (@ira) December 27, 2016
Cinnabon went out of their way to make this wonderful tribute to Carrie Fisher and people got offended. I don’t understand the world. pic.twitter.com/pXSHiTzUgq
— Ryan Broems (@ryanbroems) December 28, 2016
Some people are being way too sensitive about Cinnabon’s tribute to Carrie Fisher…I am so tired of this trigger warning culture.
— Allen ??? (@Real_AllenR) December 28, 2016
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