The owner of a Texas mattress store has issued an apology after his San Antonio store produced what has been regarded by many as one of the most offensive ads in history.
The San Antonio Miracle Mattress aired a commercial for its “Twin Tower” sale to “remember 9/11″ and the word reprehensible doesn’t even begin to cover it.
In the commercial store manager Cherise Bonanno touted the sale of any size mattress for the price of a twin as two stacks of mattresses resembling towers stood behind her with a man in front of each and an American flag.
At the end of the commercial Bonanno swings her arms hitting the two men who fall into the mattress towers knocking them over.
“Oh my God,” Bonanno yelled. “We’ll never forget.”
Following an avalanche of outrage of social media Bonanno apologized.
“It was a stupid idea that we sent out and we apologized for our stupidity and we really hope you forgive us for what we have done,” Bonanno told WOAI-TV.
She said they store had received death threats since the ad was posted on the company’s Facebook page and the store had to close on Thursday because of it, WOAI reported.
“We are hate, we are love. We are somebody that stands out. We are Miracle Mattress – we make miracles happen,” she said. “And for our lives to be in danger, that’s not what we ever wanted.”
“We’re Miracle Mattress. We make miracles happen.” The store’s tearful apology for the 9/11 ad is also incredible: https://t.co/RywGg7Jcvv
— Daniel Dale (@ddale8) September 9, 2016
Miracle Mattress owner Mike Bonanno, Cherise’s father, also posted an apology on the company Facebook page.
Social media was not quick to forgive.
@MiracleMattress You deserve to be out of business. End of story.
— Matthew Tuthill (@MCTuthill) September 8, 2016
Sorry the 9/11 sale backfired on you, @MMattres. Maybe you can find a fun way to tie into the Holocaust? Aleppo? #miraclemattress
— jamesvanosdol (@jamesvanosdol) September 9, 2016
@ddale8 Oh boo hoo. They knew what they were doing. I hope they never sell another mattress.
— Jennifer Jessee (@JenniferJessee) September 9, 2016
@MiracleMattress as someone who lives in NYC and experience that as a 15 year old. What I saw. Was the most horrible piece of garbage ever.
— Carlos Gonzalez (@IronMetalRoses) September 9, 2016
@MiracleMattress which one of you Einsteins thought your commercial was a good idea good luck finding customers now. #hopeyoucloseforgood
— Alamo Area F.O.O.L.S (@AlamoFools) September 8, 2016
@MiracleMattress It took you just shy of 12 hours to apologize? That’s almost as offensive as your commercial.
— Armymom (@Armymom_1) September 8, 2016
@MiracleMattress This is not OK. Not now, not 20 years or even 100 to 1,000 years from now. Please don’t do this next year or ever again.
— Sarah K. Renzetti (@Sarah247NYC) September 8, 2016
@MiracleMattress real live people jumped off those Twin Towers. The poorest advertising I have ever seen.
— The Gun Maiden (@TheGunMaiden) September 9, 2016
@MiracleMattress how could you even think this was okay? One of THE darkest days for our country & you make light of it w/ this? So sad.??
— GoSpursGo (@Go_Spurs_Go2014) September 9, 2016
@MiracleMattress come to jersey with this “funny” crap I’m sure the people here would LOVE how this is. Classless
— Tim McKenna (@NYJTimmck) September 9, 2016
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