Elon Musk refuses to enter German building with word ‘PEACE’: ‘Peace. Peace? I hate the word’

Billionaire entrepreneur Elon Musk took a shot at the very heart of virtue signaling as means to ends Saturday when he posted his disdain for those preaching to the choir, writing, “Peace. Peace? I hate the word.”

Musk was reportedly in Germany touring the new Tesla Gigafactory Berlin-Brandenburg when he observed a banner affixed to the outside of an old concrete building that read “PEACE.”

Likely inspired by the public showing of solidarity with Ukraine after Russian President Vladimir Putin invaded, that building happened to be Berghain, “one of the most famous clubs in the world,” according to Deutsche Welle.

Instead of being inspired, the outspoken CEO demonstrated that he had had his fill of displays of support in lieu of the kinds of direct support that he has shown throughout the Russian invasion of Ukraine.

“They wrote PEACE on the wall at Berghain! I refused enter,” he tweeted out.

As Deutsche Well reported, Berghain is notoriously difficult to get into “with eager clubgoers waiting up to 7 hours on Berghain’s reopening night. They may or may not get in – the bouncers are unpredictable. Berghain is known to have the toughest door policy in Berlin.”

This has led some to speculate that Musk’s initial tweet was a cover for being turned away at the door. However, his follow-up indicated this was more than petty disappointment.

“Peace. Peace? I hate the word,” Musk wrote. “Those who do care about peace (myself aspirationally included) don’t need to hear it. And those who don’t care about peace? Well…”

For those unfamiliar with the reference, the CEO was happy to include a clip from the 1996 film adaptation of William Shakespeare’s “Romeo and Juliet.”

Tybalt, played by John Leguizamo recites the line as shared by Musk. The original text reads:

“What, drawn, and talk of peace! I hate the word,
As I hate hell, all Montagues, and thee:
Have at thee, coward!”

The CEO has demonstrated a penchant for Shakespeare during the crisis in Ukraine. Notably, he quoted a line from one of the witches in Macbeth prior to challenging Putin to combat.

The self-described “free speech absolutist” has not only demonstrated that he has taken a side in the conflict, but has actively participated in efforts to defend Ukraine. His Starlink satellite system has been critical in helping maintain network links for drone use and in maintaining other strategic infrastructure goals.

This is not Musk’s first showing of ire toward the cultural groupthink that views social media hashtag activism as the cure for all the world’s ills. In the middle of March, he posted a meme that read “I Support The Current Thing” and displayed a person with numerous LGBTQ community flags in the background.

As Musk had responded to the plea by Ukrainian Minister of Digital Transformation Mykhailo Fedorov when he requested the CEO aid Ukraine with Starlink, some online are hoping the entrepreneur will be their champion against the woke as well.

Rumors have swirled after Musk suggested a new platform might be needed to replace Twitter because of its continued failings on free speech. However, those cries for him to take action merely get back to his initial point.

The point he has made is for the individual to rise up and take action on behalf of the cause they believe in, not to merely cheer “the current thing” as others do something about it.


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Kevin Haggerty


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