Texas gun store makes no apologies for ‘back to school’ sale, despite ‘backlash’ and media attention

Screengrab Boyert Shooting Center

A gun store in Katy, Texas, is taking some fire over a “back to school” sale, not that the owner is rushing to apologize.

Located some 10 hours away from El Paso, where a gunman opened fire at a Walmart last week, killing 22 people, Boyert Shooting Center advertised the sale on a marquee outside the store.

“Back to school sale August 13 through 18. Up to 50 percent off firearms,” the message read.

The local ABC affiliate KTRK reported on a “backlash,” though only one local couple are cited.

Michelle Simons described the back to school promotion as “jarring.”

“It seems so obtuse…as a marketing strategy was it intentional? They want to get attention from a sign like that? Or did they really not even think about what they were doing,” she said.

Her husband is an educator and he too disagreed with the sale.

“In the current climate and in the current culture where we have school shootings just constantly, mass shootings just constantly, it seems like a real poor choice of words,” Simons said. “What does back to school have anything to do with getting guns?”

The climate also includes a scenario where gun stores being demonized over the actions of troubled individuals who fall through the cracks.

But Boyert Shooting Center is not ashamed of its efforts, as seen in a statement to ABC13.

“We have friends and family who are teachers and our way of reaching out and saying thank you is by offering a summer-long promotion of discounted training courses, firearms and accessories,” the statement said. “A lot of Texans are not aware, but it is now legal to conceal carry in some colleges, and for teachers in certain school districts to conceal carry as well. We are wrapping up the program that we have been running since the beginning of June, with a huge sale to benefit everyone.”

Of course, this is a store that ran a YUGE Black Sale after President Donald Trump was elected, so it’s not surprising that they are accustomed to standing up for their beliefs.

The store has drawn headlines before, as a result of their response to Dick’s Sporting Goods announcing it will no longer sell assault-style rifles like the AR-15 .

Here’s a quick sampling of responses to the “Back to School” sale from Twitter:


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