Kinder Egg’s new surprise toy figurine has a colossal blunder, leaves company scrambling … but, come on.

A plastic cartoon egg is sure to have race conspirators convinced they are right to believe that a subtle campaign to support white supremacy actually exists.

A limited edition Kinder Egg toy features a cartoon white egg holding three balloons with a “K” stamped on each one, along with a thumbs up. Of course, the “K” stands for Kinder, but what a colossal blunder to showcase three balloons side by side.

It’s impossible not to think of the KKK — at least in the United States. For what it’s worth, Kinder Egg is a candy manufactured by the Italian company Ferrero SpA.

An Australian mother identified as Kimberley questioned whether the toy was “subliminal marketing.”

“This is a massive oversight that anyone could have seen, she said, according to The Sun. “It’s also hard to find something to say as the initials of Kinder Surprise aren’t KKK. It raises questions as to what the company supports and if this is subliminal marketing.”

A social media user posted on Facebook: “Look what my niece (of mixed race) just found in her Kinder Surprise – KKK… what on earth Kinder?”

Ferrero said the toy was part of a limited edition collection to celebrate 50 years and was never meant to be offensive, according to The Sun.

The confection company reportedly destroyed any remaining stock and issued an apology.

“We sincerely apologize for any offense caused due to the inference of how the three Ks read together on this toy,” a company spokesperson said.

“To offer some explanation of how this toy came to be, initially it was designed with one balloon with a ‘K’ on it. However, two more were added to provide a more robust structure, as the safety and quality of our toys is of the utmost importance. We had absolutely no intention to make any other associations and we truly apologize to our consumers for any unintentional offense caused.”

Ferrero was also clear that they do not support the KKK.

“We do not support this organization in any way. The ‘K’ on the balloons was solely meant to represent Kinder,” the spokesperson said. “We are revisiting our internal processes to ensure something like this cannot happen again.”

Amid today’s racial hypersensitivity, the reaction online suggests that folks are too easily offended. But that doesn’t mean that is wasn’t a poorly thought out marketing effort.

Here’s a sampling of responses from Twitter:


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