Gabrielle Okun, DCNF
The male cosmetics industry is taking over China through the spread of video blogs on social media.
Chinese men are taking advantage of China’s cosmetics industry by spreading makeup tips in videos online, designed specifically for a male audience, Agence France-Presse reportedFriday. The online stars known as “wang hong” are creating live stream videos to showcase different makeup products and give other men makeup tips.
Jiang Cheng, 24, a male makeup guru claimed that he makes $730 a month from a management firm for bloggers based on trying out new products, according to the AFP.
“I found that putting on makeup is actually quite easy,” he said. “Women may not fully grasp the concept of male make-up. If a girl puts on my make-up, they may not be able to achieve the effect that I really want.”
China’s trend called “Little Fresh Meat,” a term that refers to attractive young men, is causing the male makeup industry to boom.
Lan Haoyi, 27, a Chinese video blogger known as “Lan Pu Lan,” claimed that he spends up to $1,460 a month on beauty products. “We’re seeing more men in the media wearing make-up. This will naturally become the norm,” he said.
The male beauty industry in China is expected to grow by 15.2 percent over the next five years, according to Euromonitor International.
Send tips to gabrielle@dailycallernewsfo
DONATE TO BIZPAC REVIEW
Please help us! If you are fed up with letting radical big tech execs, phony fact-checkers, tyrannical liberals and a lying mainstream media have unprecedented power over your news please consider making a donation to BPR to help us fight them. Now is the time. Truth has never been more critical!
- Biden: Musk’s foreign ties are ‘worth being looked at’ after ‘joint acquisition’ of Twitter with ‘other countries’ - November 10, 2022
- With Republicans poised to take back the House, a key opportunity to reverse Dems’ insanity emerges - November 9, 2022
- Elon Musk offloads nearly $4 billion in Tesla stock as shares continue to tank - November 9, 2022
We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please click the ∨ icon below and to the right of that comment. Thank you for partnering with us to maintain fruitful conversation.