‘This Is Us’ offers brilliant atonement for Super Bowl Crock-Pot controversy that had fans upset

NBC has released a brilliant promo for its drama series “This Is Us,” to air after the Super Bowl, designed to make amends for a not-so-flattering use of a slow-cooker.

The cause of death for a beloved character on the show, Jack Pearson, proved to be a faulty slow cooker that set the house on fire.

The controversy resulting from last week’s use of the popular kitchen appliance prompted series creator Dan Fogelman to tweet out a reminder not to besmirch all Crock-Pots.

Crock-Pot was also compelled to respond to the visceral fear of slow cookers prompted by the episode:

The new promo features Milo Ventimiglia, who played Jack, who shares a “very special message” ahead of the big game.

“In 2018, gathering with friends and family is not as easy as what it used to be,” he says. “The country is divided, and sometimes that can make it tough to find common ground. This year, I think we should all take a deep breath, find the ability to forgive and remind ourselves [that] there is no difference so great that we can’t overcome it.”

Ventimiglia then removes the cover from a Crock-Pot to scoop out a bowl of chili as the Crock-Pot logo and hashtag #CrockPotIsInnocent appear on screen.

The actor also promoted the “fix” on social media:

Seventeen promotes vagina fingers for teen girls and gets the backlash it deserves


The ad was a immediate hit on social media… here’s a sampling of responses from Twitter:


And while Crock Pots may be innocent, the writers who killed off Jack are not getting the same reprieve:

After answering several tweets about the episode, Crock-Pot took it a step further and reached out to the team at NBC’s “This is Us.”

Fmr. Mueller-appointed FBI bigshot vows ‘ticked’ FBI will get revenge on Trump: ‘We’re going to win’

Crock-Pot understands the concerns brought up by last night’s episode of This Is Us, and we too are heartbroken by the latest development in Jack’s storyline. However, it is important that our consumers understand and have confidence that all Crock-Pot slow cookers exceed all internal testing protocols and all applicable industry safety standards and regulations as verified by independent third-party testing labs. For nearly 50 years, with over 100 million Crock-Pots sold, we have never received any consumer complaints similar to the fictional events portrayed in last night’s episode. In fact, the safety and design of our product renders this type of event nearly impossible.

In addition, and most relevant to the concerns consumers are having after watching the recent This Is Us episode, our Crock-Pot slow cookers are low current, low wattage (typically no more than 200 or 300 watts) appliances with self-regulating, heating elements. The product is designed to cook foods over a longer period of time at low temperatures and the switches connect to only 1 side of the power line voltage, so there is never a high voltage applied directly across our switches. The switches within our slow cookers are subjected to additional internal testing, which includes a Rotary Knob Endurance test, Rotary Knob Force Test and Flame Burning Test and constructed of self-extinguishing, flame resistant material.

Our hope is that the team at NBC’s This Is Us will help us spread factual information regarding our product’s safety. While we know their primary mission is to entertain – something they have continued to excel in – we also feel they have a responsibility to inform. Just like many fans, we will be watching next week’s episode to see how Jack’s story progresses and, regardless of the outcome, we want consumers first and foremost to know they are safe when using their Crock-Pot.


Not a fan yet? Here’s what the fuss is about:


Please help us! If you are fed up with letting radical big tech execs, phony fact-checkers, tyrannical liberals and a lying mainstream media have unprecedented power over your news please consider making a donation to BPR to help us fight them. Now is the time. Truth has never been more critical!

Success! Thank you for donating. Please share BPR content to help combat the lies.
Tom Tillison


We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please click the ∨ icon below and to the right of that comment. Thank you for partnering with us to maintain fruitful conversation.

PLEASE JOIN OUR NEW COMMENT SYSTEM! We love hearing from our readers and invite you to join us for feedback and great conversation. If you've commented with us before, we'll need you to re-input your email address for this. The public will not see it and we do not share it.

Latest Articles