NBC has released a brilliant promo for its drama series “This Is Us,” to air after the Super Bowl, designed to make amends for a not-so-flattering use of a slow-cooker.
The cause of death for a beloved character on the show, Jack Pearson, proved to be a faulty slow cooker that set the house on fire.
The controversy resulting from last week’s use of the popular kitchen appliance prompted series creator Dan Fogelman to tweet out a reminder not to besmirch all Crock-Pots.
Taking a moment to remind everyone that it was a 20 year old fictional crockpot with an already funky switch? Let's not just lump all those lovely hardworking crockpots together. #ThisIsUs
— Dan Fogelman (@Dan_Fogelman) January 24, 2018
Crock-Pot was also compelled to respond to the visceral fear of slow cookers prompted by the episode:
We totally get it! Last night’s episode was 💔, & we’re still not over it either! We want to assure you that we’re committed to safety & you can continue to use our products with confidence. We test our #CROCKPOT rigorously before they hit shelves. Pls DM us with any questions.
— The Crockpot® Brand (@CrockPotCares) January 24, 2018
The new promo features Milo Ventimiglia, who played Jack, who shares a “very special message” ahead of the big game.
“In 2018, gathering with friends and family is not as easy as what it used to be,” he says. “The country is divided, and sometimes that can make it tough to find common ground. This year, I think we should all take a deep breath, find the ability to forgive and remind ourselves [that] there is no difference so great that we can’t overcome it.”
Ventimiglia then removes the cover from a Crock-Pot to scoop out a bowl of chili as the Crock-Pot logo and hashtag #CrockPotIsInnocent appear on screen.
The actor also promoted the “fix” on social media:
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The ad was a immediate hit on social media… here’s a sampling of responses from Twitter:
Public relations genius right here, folks. #CrockPotIsInnocent 😆 https://t.co/QCJLGfndBh
— Sherri Breneman (@SherriBreneman) February 3, 2018
Umm, are we sure we aren't just living in a giant SNL parody? https://t.co/tysaFSwM4J
— Caroline Siede (@CarolineSiede) February 3, 2018
The fact you had to do a Crock PSA is still ridiculous🙄. But, it was cute. #CrockPotIsInnocent https://t.co/to2V68m4g5
— Shenoah White (@ShenoahWhite) February 3, 2018
Crock pots and every other safe US licensed product for your kitchen contain thermal fuses which cut power when they overheat. This is why you don't want counterfeit products, which don't contain safety features. TV need not equal reality. #CrockPotIsInnocent
— Kenneth Otto (@KOttoTV) January 27, 2018
I effin' love everything about this! 🤣 @MiloVentimiglia is such a gem 💕 https://t.co/0g0b2RbjGl
— Lisaa (@LisatotheMarie) February 4, 2018
And while Crock Pots may be innocent, the writers who killed off Jack are not getting the same reprieve:
You can’t make us forgive you @NBCThisisUs for killing Jack with a Crockpot. It won’t happen. Crockpot may be innocent but the writers are not. #crockpotisinnocent #thisisus pic.twitter.com/9pugYQWMxW
— Doreen Rachel (@DPadd) February 3, 2018
After answering several tweets about the episode, Crock-Pot took it a step further and reached out to the team at NBC’s “This is Us.”
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Crock-Pot understands the concerns brought up by last night’s episode of This Is Us, and we too are heartbroken by the latest development in Jack’s storyline. However, it is important that our consumers understand and have confidence that all Crock-Pot slow cookers exceed all internal testing protocols and all applicable industry safety standards and regulations as verified by independent third-party testing labs. For nearly 50 years, with over 100 million Crock-Pots sold, we have never received any consumer complaints similar to the fictional events portrayed in last night’s episode. In fact, the safety and design of our product renders this type of event nearly impossible.
In addition, and most relevant to the concerns consumers are having after watching the recent This Is Us episode, our Crock-Pot slow cookers are low current, low wattage (typically no more than 200 or 300 watts) appliances with self-regulating, heating elements. The product is designed to cook foods over a longer period of time at low temperatures and the switches connect to only 1 side of the power line voltage, so there is never a high voltage applied directly across our switches. The switches within our slow cookers are subjected to additional internal testing, which includes a Rotary Knob Endurance test, Rotary Knob Force Test and Flame Burning Test and constructed of self-extinguishing, flame resistant material.
Our hope is that the team at NBC’s This Is Us will help us spread factual information regarding our product’s safety. While we know their primary mission is to entertain – something they have continued to excel in – we also feel they have a responsibility to inform. Just like many fans, we will be watching next week’s episode to see how Jack’s story progresses and, regardless of the outcome, we want consumers first and foremost to know they are safe when using their Crock-Pot.
Not a fan yet? Here’s what the fuss is about:
This is the episode.
Tune in Sunday, February 4 after the Super Bowl and set your DVR with extra time so you don’t miss a single minute. #ThisIsUs pic.twitter.com/yBpnIlqLrC
— This Is Us (@NBCThisisUs) January 24, 2018
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