Damaged goods no more.
Actress Winona Ryder created a stir over a L’Oreal commercial for a new hair care line run during the Golden Globe Awards show Sunday night.
Ryder, who is enjoying a comeback of her own with “Stranger Things,” starred in the commercial that declares damaged hair too can make a comeback.
The actress was awarded a Golden Globe in 1993 for “The Age of Innocence,” but she experienced a significant downward spiral in both her career and in life, to include an arrest in 2003 for shoplifting at Saks Fifth Avenue in Beverly Hills.
The iconic actress enjoyed great success and acclaim in films like Tim Burton’s “Beetlejuice” in 1988 and starred alongside Johnny Depp in 1990 in another Burton classic, “Edward Scissorhands.” The two had a short-lived relationship that inspired Depp to get a tattoo – which was later altered – in her honor.
Ryder made her screen comeback after the shoplifting incident and has steadily been making a “comeback,” garnering Golden Globe and SAG nominations for her latest work on the Netflix supernatural-horror series, “Stranger Things.”
“Everyone loves a comeback. Damaged hair deserves one too,” the L’Oreal ad stated.
Sean Bryan, co-chief creative officer of McCann, New York, the ad agency behind the commercial, told AdAge Ryder was the perfect choice.
“We thought it would be great to celebrate timely comeback stories about women who are back on top of the world,” he said. “And there was nobody better to start with than Winona Ryder.”
The last time we saw Ryder at an awards show was in January at the 23rd Annual Screen Actors Guild Awards, where she stole the show with an array of bizarre facial expressions, prompting all to wonder exactly what she was drinking!
Skipped the shrill meltdowns at the SAG awards? We don’t blame you, but one celeb’s faces summed it all up https://t.co/7CoNkvMgaS pic.twitter.com/xXOwGqN1PT
— Conservative News (@BIZPACReview) January 31, 2017
#WinonaRyder ‘s faces during the Ensemble Award acceptance speech for #StrangerThings is the source for a million memes. #sagawards pic.twitter.com/4zwAr9yR3g
— Jenn Blessing (@jennblessing) January 30, 2017
But the reaction on social media to the hair commercial suggested people liked the reveal aspect of the spot, but weren’t quite as thrilled with the tagline.
Here’s a sampling of responses from Twitter:
Winona Ryder doesn’t deserve this
— Emily Yoshida (@emilyyoshida) January 8, 2018
How dare L’Oréal trick me into thinking there’s a new Winona Ryder project. But also how badly do I need this product? https://t.co/t6EJZD4BkC #GoldenGlobes
— JP (@jessiepeterson) January 8, 2018
https://twitter.com/moorehn/status/950179075930361862
That Elvive commercial really took me on an journey. First, riveted by the reveal of the woman. Then, excitement that Winona Ryder is being recognized. Then cringing so hard I injured myself at the tagline:
EVERYONE LOVES A COMEBACK. DAMAGED HAIR DESERVES ONE TOO#GoldenGlobes
— David Chen (@davechensky) January 8, 2018
https://twitter.com/dstfelix/status/950179090748837888
May my damaged hair have Winona Ryder’s career.
— Maris Kreizman (@mariskreizman) January 8, 2018
https://twitter.com/ira/status/950179805718171648
I'm in a room of gay men and during that Winona reveal on the Loreal commercial, our collective noise was approximately "Richard Simmons saw a spider." #GoldenGlobes
— Louis Virtel (@louisvirtel) January 8, 2018
https://twitter.com/bobbyfinger/status/950179207140790273
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Tom@bizpacreview.com
The longest-tenured writer at BizPac Review, Tom grew up in Maryland before moving to Central Florida as a young teen. It is in the Sunshine State that he honed both his passion for politics and his writing skills.
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