Move over Marlboro Man and buxom beer guzzling babes bouncing along the beach – pretty soon we’re all going to be “equal.”
In an effort to combat sexism several large corporations have vowed to remove gender stereotyping from the advertising marketplace.
Unilever, Johnson & Johnson, Procter & Gamble, Mattel and Diageo have all signed on to the Unsterotype Alliance soon to be launched at an industry conference, the Huffington Post reported.
Major ad agencies as well as Facebook, Twitter and Google have all jumped on board to take part in the new initiative, according to HuffPo.
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The campaign was spearheaded by Unilever, who revamped its notorious Axe ads that featured beautiful women lusting over great smelling men. Feminists didn’t care for the ads, and soon enough the project was scraped.
An example of the revised ad campaign can be seen below:
Martin Sorrell, chief executive of advertising giant WPP thinks the direction is a swell idea.
“Every day, hundreds of millions of people around the world are exposed to the communications our industry creates,” Sorrell told HuffPo.
“That influence can either be used to reinforce negative stereotypes or to set new standards of empowerment and equality.”
Even burger franchise Carl’s Jr. has vowed to tone-back its notoriously sexy ads featuring beautiful women enjoying a HOT meal.
“You’re seeing a change in society’s values. As society shifts, [sexist ads] become less tolerable,” Northwestern University prof Derek Rucker said of the initiative.
In case you ever get nostalgic for the old-school days there’s always YouTube, where this compilation of some of Super Bowl’s sexiest ads still lives on in infamy.
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